YouTube has just made a major breakthrough in the digital payments field by officially allowing content creators in the United States to receive revenue in PYUSD – a stablecoin issued by PayPal. This is the first time a global video platform with billions of users has integrated a stablecoin into its payment system, marking a clear shift of the digital content industry towards blockchain financial infrastructure.
According to May Zabaneh, head of crypto at PayPal, YouTube has widely rolled out the PYUSD payment feature to US creators. However, the platform has not yet revealed when it will expand to Europe, Asia, or emerging markets. Nevertheless, many experts predict that expansion is only a matter of time due to the booming demand for cross-border digital payments.
Notably, YouTube does not directly operate its own crypto system but relies entirely on PayPal's payout infrastructure. This model is being called "no-touch crypto" by observers – meaning YouTube adds a payment method but does not directly hold, manage, or process digital assets. This approach is XEM as appropriate in the context of increased US scrutiny of the cryptocurrency sector, even as the current Trump administration supports technological innovation while maintaining a stance on controlling financial risks.
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PYUSD, launched in 2023, is Peg 1:1 to the USD and backed by deposits and short-term US Treasury bonds. It's a strategic stablecoin project by PayPal, aiming to bring traditional payment systems and blockchain closer together. Users can transfer money instantly with virtually no fees, make cross-border payments, and use it within the "Pay with Crypto" system, where hundreds of Token are automatically converted to USD or PYUSD to simplify the payment experience.
