During the second quarter when Bitcoin (BTC) reached an all-time high, the media coverage of cryptocurrencies was extremely divided, and the overall reporting volume was insufficient, according to market analysis firm Perception.
According to Perception's recent report, a total of 1,116 cryptocurrency articles were published in 18 media outlets during the second quarter of this year, and Bitcoin-related coverage showed a clearly three-pronged narrative structure. Positive articles accounted for 31% of the total, while neutral reports were 41%, and negative articles were 28%, indicating significant differences in perspectives among media outlets.
In particular, the Bitcoin reporting volume of elite financial publications such as The Wall Street Journal, Financial Times, and The New York Times was extremely low. During the quarter, The Wall Street Journal covered only 2 articles, while the other two media outlets handled just 11 Bitcoin articles, which represents only 2% of the total media coverage.
In contrast, high-frequency media outlets such as Forbes, CNBC, and Barron's under News Corporation continued more proactive cryptocurrency reporting. Perception pointed out that this reporting polarization suggests that major financial media deliberately avoided Bitcoin or reported from a limited perspective, reinforcing the 'editorial bias'.
The report classified the reporting tendencies of major media into three types. Forbes and CNBC showed an 'active acceptance' attitude towards Bitcoin, The Wall Street Journal and Financial Times took an 'intentional ignore' stance, while traditional media continued reporting focusing on crime and controversy based on 'continuous skepticism'.
There were also clear differences in cryptocurrency reporting content. Forbes focused on individual investor adoption, Bitcoin mining, and institutional acceptance, while CNBC concentrated on banking, financial market analysis, and investment products. Fortune covered mining and financial issues broadly, and Fox News focused on crime, legal, and cybersecurity reporting.
Perception analyzed that these reporting differences can significantly impact how the general public understands and approaches cryptocurrencies, and that media bias and reporting frequency imbalance are actually deepening the information gap in the market.
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