As of April 15th, Huobi HTX has launched 47 projects in 2025, covering multiple popular tracks. Starting from the second half of 2024, Huobi HTX has been focusing on "Sun Ge's Strict Selection", meaning that every new asset listed is personally vetted by Sun Ge. So, can ordinary investors discover industry trends and wealth secrets from this?
In 2025, MEME Remains the Main Battlefield
From the chart below, it's clear that Huobi HTX covers the currently hot market tracks, which can be broadly divided into 7 tracks: MEME, DeFi, Infrastructure (L1/L2), reStaking, Gaming, RWA, AI, and DeSci. Among these, MEME accounts for 55%, followed by DeFi at 13%, Infrastructure at 11%, and RWA and AI at 4% respectively.
(Data as of 2025.4.15)
In 2025, MEME projects are showing significant differentiation, with top projects' average lifecycle shortened to 14 days, a 40% reduction from 2024. Behind this rapid rotation reflects an oversupply caused by batch launch platforms (like Pump.fun V3), accelerated capital turnover through leveraged MEME farming tools, and new models incorporating Non-Fungible Token holdings into token distribution weights.
Over the past few months, market funds have primarily been focused on short-term MEME trading, with heat concentrated on MEME coins. Huobi HTX's listed coins can basically meet users' MEME trading needs. The platform's listing strategy is clear, offering both short-term MEME assets and long-term track assets like RWA and AI. Due to BTC's poor performance this year, there's an inevitable choice of numerous short-term MEME tokens.
DeFi and reStaking Tracks Demonstrate Value Potential
Although MEME has a high volume of new listings, the opportunity window is very short. Unlike previous periods of tenfold or hundredfold MEME gains, no significant MEME has emerged in 2025 so far, which is related to increased launch speed and frequency dispersing market funds. However, Huobi HTX's selected DeFi and reStaking assets have provided good wealth opportunities.
(STO's trend since listing on Huobi HTX)
StakeStone is a decentralized cross-chain liquidity infrastructure protocol in the reStaking track. Listed on Huobi HTX on February 11th, it subsequently rose, reaching up to 3x returns.
(PLUME's trend since listing on Huobi HTX)
Plume Network is the first full-stack L1 RWA chain and ecosystem built for RWAFi, belonging to the RWA track. After listing on Huobi HTX on January 21st, it maintained a stable trend, continuously oscillating upward, with returns exceeding 3x.
(BUZZ's trend since listing on Huobi HTX)
MEME projects, however, tend to have high openings and low closings, with trends rarely lasting more than two weeks before entering a long-term low.
(BTC trend since 2025)
This year, BTC's trend has been primarily correction-based, only rebounding in recent weeks, so new assets provide fewer opportunities. Against this backdrop, Huobi HTX still offered multiple promising new assets.
New Asset Operation Strategy Sharing
MEME assets show very clear 20/80 differentiation, with most MEME ultimately approaching zero, with only a rare few having potential for over 10x gains. Therefore, MEME operations either involve participating as much as possible to gamble on over 10x probability or trading short-term heat, taking profits quickly.
For non-MEME assets, long-term layout is possible, paying attention to Huobi HTX's new listings and tracked tracks, selecting targets one believes in. The exchange's intuition is certainly superior to ordinary retail investors, especially with Huobi HTX's listings personally vetted by Sun Ge, covering almost all potentially explosive and long-term potential tracks.
As Huobi HTX continues to list quality new assets in 2025, Sun Ge's personal "strict selection" mechanism has created a strong wealth effect. For investors, "trading new coins on Huobi" is becoming a habit for discovering early potential assets. Whether it's long-term potential projects like StakeStone and Plume, or short-term high-heat MEME hits, investors can seize the first-mover advantage and capture quality assets on Huobi HTX.
The crypto market has entered a new cycle dominated by professional institutions. Ordinary investors can build a new investment framework through the exchange's layout logic to capture trend-based returns in volatility. In uncertainty, Huobi HTX's "new listing logic" might be the beacon for retail investors to navigate bull and bear markets.
