I. The Explosion of BSC Ecosystem: From Payment Innovation to MEME Season Carnival
1. Deepening BNB/BSC Payment Scenarios
Binance recently selected three prototype projects with BNB/BSC as core payment options through its investment institution YZi Labs, planning to test and invest in one of them. This action further consolidates BSC's position in the payment field, especially CZ's proposed "time tokenization" concept, aimed at achieving efficient interaction between KOLs and fans through BNB payment, while donating part of the proceeds to charitable organizations.
2. BSC MEME Season Traffic Explosion
In March 2025, the BSC chain welcomes the "MEME Season", with tokens based on Middle Eastern cultural memes (such as $Mubarak, $Mansa) and community interaction tokens (such as $Answer, $TST) becoming market focus. CZ and He Yi frequently interacted on social media, driving MEME coin heat, while emphasizing "liquidity priority" and risk control strategies to prevent users from falling into "deep bomb" projects.
3. Technical Advantages and User Attraction
The BSC chain continues to attract developers and users with its low gas fees and high efficiency. According to He Yi's previous analysis, BSC's gas fees are several orders of magnitude lower than Ethereum's, and with strong brand support and community resource integration, it has become the preferred public chain for tracks like DeFi and Non-Fungible Token.
II. CZ and He Yi's Leadership: From Crisis Response to Market Confidence Rebuilding
1. CZ's Strategic Investment and High-Profile Appearance
After stepping down as CEO, CZ remains deeply involved in the Binance ecosystem, not only driving the BSC chain's MEME season but also strengthening BNB's utility through investment in payment-related projects. He frequently speaks on social media and even personally tests MEME tokens (such as $TST), demonstrating keen insight into community needs.
2. He Yi's Compliance Transformation and Community Defender Role
After Binance's settlement with the US Department of Justice in 2023, He Yi became the core driver of the company's compliance transformation. She led the reform of token listing mechanisms, introducing "vote to list/delist" functionality, partially returning decision-making power to the community. Recently, Binance decisively froze malicious market maker accounts (such as RedStone, GoPlusSecurity events), confiscated earnings to compensate users, winning broad community support.
3. The Dual Effect of Leadership Influence
The high-profile interaction between CZ and He Yi (such as the second creation video of $Answer token) both brought them closer to users and sparked controversy about "centralized manipulation". However, He Yi clearly stated: "Binance is not a 'good guy' for project parties, but a guardian of the ecosystem", a stance highly appealing in the context of retail investors versus VC opposition.
III. Binance's Ecosystem Strategy: Compliance, Community, and Capital Layout
1. From "Liquidity Center" to "Rule Maker"
Binance is gradually transforming from a pure trading platform to a market rule maker through measures such as freezing malicious market makers and optimizing token listing mechanisms. For example, the GoPlusSecurity project market maker was permanently banned for unauthorized selling, with earnings used for user compensation, highlighting Binance's commitment to fair trading.
2. Compliance Process and Capital Attractiveness
Despite facing a $4.3 billion fine, Binance maintained business stability through reserve fund payment (unsold crypto assets). New CEO Richard Teng emphasized that "compliance is the core of Binance's new chapter", while He Yi directly stated in the community that "if you make mistakes, you'll be punished, but you're still a good kid after compliance", this transparent attitude enhancing institutional investor confidence.
3. The Balance Art of MEME and Value Coins
During the MEME boom, Binance on one hand listed tokens with high community heat (such as Solana ecosystem Meme coins), and on the other hand screened quality projects through the "risk observation zone" mechanism. He Yi pointed out that the BSC ecosystem needs to balance speculative demand and long-term value, such as supporting Alpha projects through main station traffic, providing left-side trading space for investors.
IV. Future Challenges and Industry Insights
1. The Long-Term Shadow of Regulatory Risks
The US Department of Justice's accountability for Binance's former high-level executives (such as Chief Compliance Officer Samuel Lim being fined $1.5 million) indicates that compliance pressure will continue to exist. Although He Yi was not directly penalized, her role in historical violations remains questioned.
2. Sustainability Controversy of MEME Boom
Most MEME projects on the BSC chain lack actual value, relying on community hype. If regulators legislate restrictions on "political figure tokens" (such as Trump family tokens), it may trigger sector collapse.
3. Ecosystem Competition and Technological Innovation
After Ethereum's Cancun upgrade, Layer 2 track competition intensifies. BSC needs to maintain its advantages through lower fees and stronger developer support (such as He Yi's proposed "brand and market resource tilt"), otherwise it may face user migration.
Conclusion: The Evolution of Crypto Giants
Binance in 2025 is transforming from a "wildly growing" exchange to an "rule-driven" ecosystem guardian. The BSC chain's MEME season, the leadership of CZ and He Yi, and the compliance transformation together outline a new landscape of the crypto industry - finding a sustainable future in the balance between frenzy and rationality, speculation and value.
#Binance #CZ #He Yi #MEME #GMGN #BSC #$TST #BNB
