Over the past two days, the crypto world has experienced an unprecedented shock. Just two days before taking office as president, Trump released his personal "official" Meme coin TRUMP, immediately sparking a market frenzy. Shortly after, Trump's wife Melania also launched her own Meme coin MELANIA, a move that once again shocked the world and brought about violent fluctuations in the crypto market.
Trump Launches TRUMP Coin, Net Worth Soars Multifold
On January 18 local time, US President-elect Trump announced the launch of his personal Meme coin TRUMP on social media. At first, the crypto community questioned the legality of the token, even suspecting it might be a hacker attack. But later, Trump and his younger son confirmed the authenticity of the token, and the price of TRUMP coin skyrocketed.
The opening price of TRUMP coin was $0.1824, and it surged over 15,000% in just 12 hours, reaching around $30. Within 48 hours, its highest price even broke through $80, with a cumulative increase of over 43,860%, and its fully diluted market value (FDV) approached $80 billion, successfully entering the top 20 cryptocurrencies. Since the token was issued based on the Solana blockchain, it also directly drove the SOL price to a new high in this cycle.
According to data from the gettrumpmemes website, 80% of the TRUMP coin supply is held by companies under the Trump Group. The market estimates that from the immigration of Trump's ancestors more than 100 years ago, through three generations of hard work, the Trump family has accumulated a fortune of over $6 billion, and now this wealth has skyrocketed more than 10 times due to cryptocurrencies.
The First Lady Launches MELANIA Coin, Disrupting the Market
Just as the TRUMP coin caused a market frenzy, Trump's wife Melania also seized the opportunity to launch her own cryptocurrency - MELANIA coin. After being retweeted by Trump, traders quickly flooded in, driving the "First Lady Coin" price to soar, with its FDV reaching as high as $13 billion in just a few hours.
The launch of Trump's coin has caused widespread bleeding in the crypto market, especially with Altcoins across the board turning red. Now with one family after another issuing their own coins, it has brought a huge shock to the entire crypto market. Although Trump has positioned himself as a supporter of the crypto industry and promised to make the US the "global crypto capital", the distribution structure of the TRUMP coin, combined with the timing of its issuance just before the inauguration, has raised questions: Does this represent true support for crypto innovation, or is it just further monetizing the presidency, a new way of converting power into wealth?
The doubts about the Trump family treating the crypto world as a personal ATM have undermined market confidence. After the "First Lady Coin" was launched, TRUMP coin plummeted 60% in 30 minutes, Solana fell 20%, Bitcoin briefly dropped below $100,000 per coin, with a maximum intraday decline of 4.4%, and Ethereum fell below $3,200. As of the time of writing, the market has generally shown a V-shaped rebound, with Bitcoin setting a new high of $109,358 and TRUMP fluctuating above $55.
TRUMP Coin Accelerates the Era of "Influence" Monetization
Although Trump's personal issuance of a coin has sparked widespread moral controversy, its outreach effect is extremely strong. Major mainstream media and self-media have seized on this hot topic to report on it, successfully bringing fresh blood and new users to the crypto market. According to Cointelegraph monitoring, Google searches for "buy cryptocurrencies" and "buy Solana" have surged; in the app store, finance apps are almost all occupied by crypto apps.
Surging Google Search Volume
Finance App Download Rankings
The TRUMP coin event may become an important milestone in the evolution of the crypto industry landscape, marking the arrival of the era of celebrity coin issuance. Potential token issuers and investors in the US have been concerned about "regulatory issues" for more than three years. Now, with the president himself as both the issuer and the investor, these concerns can be completely eliminated. In the future, "influence listing" will become a trend, and more and more people may monetize their "influence" into cryptocurrencies. BitMEX co-founder Arthur Hayes has stated on X that "this is the launch of the political Memecoin market, and any politician who is not afraid of public opinion will launch their own Memecoin."
The strong wealth effect is stimulating the formation of "consensus", which will be another wave of wealth. It is expected that the market will continue to be caught in this FOMO sentiment, which contains both opportunities and higher short-term risks.
Inauguration Ceremony Imminent, Trump-Related Themes to Remain Hot
From the early days of selling NFTs, to the recent WLIF project, to the current personal launch of TRUMP coin, Trump's moves in the cryptocurrency field have been continuous. Driven by the strong money-making effect of TRUMP, Trump-related themes have become the most certain trading direction in the short term.
Currently, there are three clear directions in the Trump trading line: one is the token portfolio held by the WLFI protocol initiated by the Trump family, including ETH, AAVE, LINK, and ENA; the second is the projects that provided large capital and resource support for Trump's campaign, such as DOGE and XRP; the third is the Meme coins issued by Trump and his family, including TRUMP.
Tonight, Trump will hold his official inauguration ceremony, and at this time point, the market's speculative enthusiasm is still high, and the crypto world is destined to welcome another frenzy.
4E, as the official partner of the Argentine national team, integrates a variety of financial products including cryptocurrencies, foreign exchange, commodities, stocks and indices. It has currently launched TRUMP spot and U-perpetual contracts, and has covered all other Trump-related cryptocurrencies, supporting 1-125x leverage long and short trading.
As a leader in global financial asset trading, 4E also supports wealth management products with an annualized yield of up to 5.5%. Investors can hold USDT and invest with one click at any time. In addition, the 4E platform has a $100 million risk protection fund to further safeguard user funds. With 4E, investors can closely follow market dynamics, flexibly adjust their strategies, and seize every potential opportunity.
