Aster, the decentralized exchange (DEX) on BNB Smart Chain (BSC), is surging today after announcing its new incentives campaign dubbed “Rocket Launch.”
Rocket Launch will be a series of campaigns with reward pools filled with ASTER tokens and participating project tokens. Participants will earn rewards based on their trading volumes for specific spot or perp trading pairs. To be eligible, participants must also hold a minimum undisclosed amount of ASTER tokens.
ASTER is up 8% since the announcement, and up 12% over the last 24 hours, driven by the market’s rebound today and potentially the new ASTER-aligned incentives program. Despite the bounce, the token is still down 16% over the last week, and 55% from its all-time high set in September.
According to the DEX's blog post, Rocket Launch is meant to “transform token launches from one-time market events into a continuous journey — from alpha discovery to trading activation and sustained growth”.
The positive price action may also be fueled by renewed optimism surrounding the BSC ecosystem, as Binance co-founder Changpeng Zhao received an official presidential pardon from the United States today. Zhao pleaded guilty to money laundering-related charges almost two years ago and served a four-month prison stint in 2024.
