Jimmy Donaldson, the 27-year-old creator behind the YouTube channel MrBeast with more than 446 million subscribers, has filed a trademark application to create a banking platform that will also include cryptocurrency payments.
The move marks MrBeast’s shift from entertainment to blockchain-based financial services. If successful, he could become the first influencer to launch a mainstream banking brand in the United States.
MrBeast Aims at Crypto Banking
MrBeast has officially entered the cryptocurrency market after filing a trademark application to open its own investment services platform.
According to a filing with the United States Patent and Trademark Office (USPTO), the creator filed an application to trademark “MrBeast Financial” on October 13.
The new project will offer a variety of online banking services. The filing reveals services such as issuing credit and debit cards, processing cryptocurrency payments , facilitating cryptocurrency exchanges through decentralized platforms, and providing other investment services.
If approved, MrBeast Financial would mark the first large-scale banking project led by a social media influencer in the United States.
Under the USPTO's standard XEM process, the trademark will undergo an initial examination around mid-2026. A final decision is likely before the end of next year.
This isn't the first time MrBeast, for better or worse, has dabbled in cryptocurrency.
The Shadow of the $10 Million Cryptocurrency Controversy
Last October, MrBeast was embroiled in a scandal after crypto investigator SomaXBT revealed that the content creator had made over $10 million by promoting low- Capital Token .
The investigation found that MrBeast participated in multiple Initial DEX Offerings (IDOs) , making significant profits as Token prices skyrocketed. However, after he withdrew, most of these projects lost more than 90% of their value. These projects were quickly identified as pump and Dump schemes.
One of the most prominent examples involves the SuperFarm ($SUPER) Token . Back in March 2021, the project was backed by influencer Elliot Trades. According to SomaXBT, MrBeast invested $100,000 in the project and was given 1 million $SUPER Token . Shortly after he joined, the value of the Token skyrocketed.
In a separate investigation, Loock Advising alleges that the YouTuber made at least $23 million from insider trading involving rug pulls .
MrBeast's latest filing shows he is ready to formalize his Vai in the financial sector after years of experimenting with cryptocurrencies.
Whether MrBeast Financial becomes a legitimate banking platform or another influencer-led experiment, its success will test how far digital creators can extend their influence from entertainment to finance.
