Last night, the token #YZY officially launched by Kanye West (Ye) skyrocketed to a market value of $3 billion in less than an hour. The attention from big shots like BitMEX founder Arthur Hayes instantly transformed YZY from a "celebrity toy" to a phenomenal event in the global crypto market.
This outbreak seemed sudden, but was actually long in the making.
Back in early 2025, rumors about Kanye issuing a token were flying around, and he even personally denied that "existing tokens are fake", clearly controlling the official legitimacy. This control actually highly aligns with his understanding of meme culture: he is not a passive network symbol, but wants to be the person defining memes. Issuing an official token is a direct practice of his philosophy, making this outbreak seem natural. More importantly, YZY arrived at a narrative vacuum market.
Bitcoin and Ethereum have been sideways for a long time, with investors holding funds but unable to find a betting story. YZY is like a Hollywood blockbuster, instantly igniting market sentiment and becoming the only spotlight.
YZY Token Economics: Stabilizing Liquidity, Preventing Early Selling
YZY's core concept is to build a user-controlled financial ecosystem, with tokens as the basic currency for transactions within the ecosystem.
- Total Supply: 1 billion
- Liquidity: 10%
- Public Supply: 20%
- Yeezy Investments LLC: 70%, released in stages to prevent selling
Release mechanism is as follows:
- 30%: 3-month lock + 24-month release
- 20%: 6-month lock + 24-month release
- 20%: 12-month lock + 24-month release
Currently, YZY has opened a trading pair with USDC on Solana's liquidity management platform Meteora. The official has deployed 25 contract addresses, randomly selecting one as the official contract to effectively prevent sniping attacks. Meanwhile, Jupiter Lock guarantees on-chain locking and distribution management.
Three Engines Igniting the Market: Kanye, Solana, and Arthur Hayes
Engine One: Kanye West He is a cultural symbol himself, no one understands how to control attention better. His name comes with super meme attributes, giving YZY unparalleled attention in the early market. Engine Two: Solana Choosing Solana is not a coincidence. Low transaction costs and high processing speed maximize FOMO sentiment. Both whales and retail investors can participate smoothly. Catalyst: Arthur Hayes When the price vertically surged, Arthur Hayes publicly stated his stance, becoming a key catalyst for the second wave of market movement. His attention not only gives the project a "serious trading" gene but also amplifies the bull market engine narrative, attracting massive funds.
YZY's Position in the Meme Market
With high market value and trading volume, YZY quickly became the focus of attention. Compared to other highly volatile meme tokens, YZY has higher credibility with community and Solana platform support, laying the foundation for future cooperation in a broader ecosystem.
Currently, YZY has been listed on Binance Alpha, with a price of $1.09 at the time of writing. In just a few hours, this celebrity token has made the global meme coin market boil.
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