Author: BUBBLE
Original Title: Is Zora Reaching New Heights Due to Genuine Content or Coinbase's Efforts?
$ZORA surged nearly 10-fold over 20 consecutive days, reaching a historical high on August 12th, with a 24-hour increase approaching 50% and circulating market value nearing $480 million. This might be due to Binance listing perpetual contracts or the user momentum and trading volume after Base App integration. The strong upward trend and Coinbase's active promotion even led community members to jokingly suggest it has been "co-opted" as an official token.
Regardless of how the driving factors are dissected, this rise, coupled with the previous debate between Base and Solana founders, once again brings the "content/creator token" into focus. What exactly does it do? What opportunities can we find in its ecosystem?
Is Zora's Rise Driven by "Content" or Institutional Momentum?
Zora's new paradigm is that each creator has 1 Creator Coin (total supply 1 billion, with 50% linearly allocated to creators over five years); each post is also a "content token", with its pool paired with the creator's token and $ZORA. To reduce the three-stage exchange friction from "USDC to content token", Zora introduced 0x aggregation routing solutions to improve liquidity access efficiency from fiat entry to content assets. Creators extract 1% fee from each transaction, establishing direct incentives for continuous creation.
... (rest of the text continues in the same manner)Faketaxi's highest market value reached $12.5 million, with a current market value of $7.36 million, a 24-hour trading volume of $148,300, and 1,184 holders.
Visualize Value
Visualize Value is a content and education platform operated by Jack Butcher, the founder of the well-known art Non-Fungible Token projects Opepen and Checks VV. Essentially serving as a platform for his artistic thinking, it teaches people how to communicate ideas through graphics using minimalist and insightful text and images. It is used to explain abstract concepts such as mental models, philosophical ideas, and efficiency tools.
Visualize Value's highest market value reached $16 million, with a current market value of $5.03 million, a 24-hour trading volume of $30,000, and 2,073 holders.
11AM
It is a live program driven by Seed Club, hosted by @thattallguy and @joshcrnls. The name "11AM" refers to the show airing at 11 am ET Monday through Friday. The program emphasizes "Early to narratives. Earlier to founders. Front-run the future," indicating their enthusiasm for accessing new creators and concepts before trends form. The show often invites industry experts, founders, and developers to discuss current Web3 and creator economy trends, typically covering topics such as Web3 creator economy, meme coins, creator coins, decentralized social media, and on-chain communities.
11AM's highest market value reached $2.2 million, with a current market value of $1.83 million, but low on-chain liquidity, with only 317 holders.
Zora's recent surge, whether driven by capital or product, reflects the same trend: content is becoming the core entry point for on-chain liquidity. From Zora's initiation to creator tokens and tokens created by creators, this interconnected "layered disk," combined with a circulation certificate integrating creation, distribution, and monetization, has changed Zora's valuation and narrative in the market.
From zxbt's algorithmic aesthetics to Faketaxi's adult entertainment experiment, and from Visualize Value to 11AM's social content expansion, these projects are both a microcosm of the Zora ecosystem and a potential future blueprint for the Web3 content economy. The next amplified aspect may not be the performance of a single token, but the comprehensive on-chain explosion of the entire creator economy.
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