World Liberty Financial, a cryptocurrency project linked to the Trump family, is planning to launch a $1.5 billion public company on Nasdaq to hold the WLFI Token and has just announced a loyalty program with the USD1 stablecoin aimed at high-volume traders and DeFi users.
WLFI's establishment of a public company will help traditional investors easily access Token through the stock channel, while the loyalty program opens up many incentives for the DeFi community and institutional investors.
- WLFI plans to set up a $1.5 billion public company on Nasdaq to hold the WLFI Token, enabling Token investment through stocks.
- WLFI's USD1 stablecoin loyalty program targets large traders and DeFi users, rewarding preferential redemption points.
- Major investors such as Justin Sun, Web3Port, and even former President Trump have joined in, demonstrating their prestige and strong support in the cryptocurrency world.
What is World Liberty Financial?
World Liberty Financial (WLFI) is a cryptocurrency project affiliated with the Trump family, focusing on developing a digital asset ecosystem, the WLFI Token and the USD1 stablecoin. The project is shaping its position in DeFi and connecting with large investors.
WLFI stands out with its aggressive Capital strategy, partnerships with industry heavyweights like Justin Sun (TRON), Web3Port, and financial backing from former President Donald Trump. Investments in enterprise-grade infrastructure and practical products like loyalty programs demonstrate a clear, transparent direction.
WLFI is creating waves of connection between traditional asset markets and the crypto ecosystem through innovative financial products and a strong backing team.
Bloomberg Report, August 2025
With support from major individuals and organizations, WLFI is becoming the center of attention in its efforts to legitimize and expand the influence of cryptocurrencies into traditional finance globally. The implementation of new strategies such as listing the public company on Nasdaq also reflects the project's grand ambitions.
What is WLFI Token ?
The WLFI Token is the central digital asset in the World Liberty Financial ecosystem, Vai as an equity stake for a public company that plans to list on Nasdaq and pooling investment Capital into the platform.
WLFI is both a representative of the reserve asset ownership and brings many economic benefits to investors when participating in activities in the ecosystem. The public offerings have raised 550 million USD, affirming its great attraction to the market.
This Token is expected to act as a reserve asset for public companies, helping traditional stock investors access the cryptocurrency market indirectly. This is a model that Strategy (predecessor of MicroStrategy) successfully deployed with Bitcoin in the period 2020-2024.
Who backs and invests in World Liberty Financial?
The World Liberty Financial project receives investment and support from big names in the cryptocurrency and political world, bringing significant credibility and influence to the project.
WLFI attracted the interest of Justin Sun – founder of TRON, who invested $30 million for 2 billion WLFI Token . Web3Port Foundation also participated with $10 million, in addition, former President Trump reported a total income of $57.4 million from WLFI Token Sale in 2025.
The fact that major investors such as Justin Sun, Web3Port, and Mr. Trump are joining WLFI shows strong confidence in the project. This support not only helps increase liquidation but also enhances the image and reputation of the WLFI ecosystem.
AMBCrypto Report, 2025
Thanks to the Capital and media support from these names, WLFI quickly reached the international market, attracted institutional investors and built a stable user community, while receiving mentions on major media channels such as Bloomberg.
What is WLFI's $1.5 billion public company project on Nasdaq?
World Liberty Financial plans to establish a public company listed on Nasdaq with assets in the form of WLFI Token , with an initial expected total value of up to 1.5 billion USD, creating a digital treasury "proxy" on the stock market.
This move aims to help traditional investors easily access WLFI Token through stocks, thereby expanding the influence of the cryptocurrency market to the traditional financial market, targeting large institutions and investors globally.
According to Bloomberg (August 2025), the project structure is still being finalized, but WLFI has begun approaching investors from the technology industry, traditional finance, and cryptocurrency investment organizations. The discussions are taking place quickly, showing great expectations for the potential of this model.
How will WLFI public company operate?
The future WLFI public company will likely use the shell of a Nasdaq-listed company that was previously acquired by WLFI, similar to the path Strategy took with Bitcoin.
According to the roadmap, this company will carry out activities of holding and reserving WLFI Token , turning stocks into assets representing Token ownership. This allows traditional investors to indirectly access the digital asset market without the freedom to manage wallets, store Token or face security risks.
Building public companies that specialize in holding digital assets is an effective strategy to legitimize and expand digital assets into the traditional financial system.
Michael Saylor, CEO Strategy (May 2024 event on Reuters)
This approach not only helps build transparent value for the WLFI Token , but also lays the foundation for new forms of Capital mobilization from the stock market, meeting the needs of global institutional investors who want a professionally managed and secure cryptocurrency investment product.
What is a public company holding digital assets (Digital asset Treasury)? What will the size of the sector be in 2025?
A publicly traded digital asset holding company is a publicly listed company that owns a large amount of Cryptoasset to provide an indirect investment channel for traditional investors.
In 2025, this sector witnessed a rapid growth rate, with listed companies alone raising about 79 billion USD to buy Bitcoin (according to AMBCrypto, 2025). This is a trend that is attracting strong attention, especially after MicroStrategy pivoted into a Bitcoin reserve company model and attracted a Capital of up to 113 billion USD and 72 billion USD in Bitcoin holdings.
Comparison table of two typical models:
| Company | Year of conversion | Type of digital assets held | Listing channel | Capital capitalization (2025) | Amount of digital assets held |
|---|---|---|---|---|---|
| Strategy (former MicroStrategy) | 2020 | Bitcoin | Nasdaq | 113 billion USD | $72 billion Bitcoin |
| WLFI (expected) | 2025 | WLFI Token | Nasdaq | 1.5 billion USD (estimated) | WLFI Token |
The growing number of businesses choosing to hold digital assets publicly has contributed to increasing market liquidation , strengthening confidence and encouraging global stock exchanges to accept more of this type of investment product.
Why is WLFI's strategy considered to "copy" MicroStrategy?
WLFI chose to buy the listed company shell, raise Capital and become a public company holding Token, similar to what Strategy did with Bitcoin in 2020. This “copy” comes from the obvious success of MicroStrategy.
MicroStrategy's breakthrough was to turn stocks into Bitcoin ownership representatives, allowing traditional investors to access Bitcoin through the stock channel. This model quickly created a market effect, as evidenced by MicroStrategy's soaring Capital and becoming the world's largest Bitcoin storage channel.
Other public companies like Tesla or Block (formerly Square) have also deployed similar strategies on a smaller scale, but it was MicroStrategy's success that led the way for the digital asset proxy model to develop into a new financial trend.
Not only does it create long-term value as a Cryptoasset also helps businesses easily access large sources of Capital through issuing shares.
The Block Magazine, July 2025
WLFI's choice is to promote the legalization and growth of the digital asset market, while meeting the need for safe asset storage in the face of global economic fluctuations.
How did WLFI successfully raise Capital ?
WLFI conducted two public Token sales, raising a total of $550 million. The funds were used to develop the project, expand the ecosystem, and prepare for a US stock market listing.
The strategy of building a public treasury fund helps WLFI create a solid financial foundation, while attracting new and reputable investors from the international business community. The large purchasing power and spread from these Capital mobilizations is a springboard to deploy strategic products such as the USD1 stablecoin and build a platform to serve institutional customers.
WLFI's impressive Capital numbers have cemented Vai role as one of the leading projects in the 2025 mass digital asset trend.
What is the relationship between Trump and WLFI?
Former President Donald Trump was central to the Capital and branding of World Liberty Financial; he reported direct income from the Token Sale in 2025 of $57.4 million.
Mr. Trump's association with the project has brought a great media advantage, helping WLFI stand out in the international market and deepening the chain of trust with both traditional investors and big names in the cryptocurrency field.
However, Mr. Trump's participation also shows the shift of US politicians to the digital asset market as a channel for Capital mobilization and strategic investment during a period of global economic instability.
The relationship between WLFI and Mr. Trump has set the stage for a strong crossover between the crypto and traditional finance sectors on a large scale.
AMBCrypto Financial Report, August 2025
What is WLFI's USD1 stablecoin loyalty program?
WLFI has just announced a loyalty program dedicated to the stablecoin USD1, applying a point reward model based on volume and liquidation contribution, inspired by the airline reward points model.
The program is currently in an “invite-only” beta, primarily for high- volume wallets or liquidation providers on affiliated exchanges and DeFi protocols.
Users can earn rewards points by trading USD1 pairs on partner exchanges, holding USD1 balances, or using this stablecoin on approved DeFi protocols.
How does the points reward policy work? Who benefits?
The USD1 (WLFI) program's reward points policy awards points for every transaction or liquidation activity that uses the USD1 stablecoin, similar to how airlines award miles.
The main beneficiaries are high-frequency traders, liquidation providers or holders of large USD1 stablecoin balances. The accumulated reward points can be converted into financial incentives or special benefits on the WLFI platform.
After the testing phase , Staking and transfer features via mobile applications after completing the WLFI app. This promises to increase interaction with the community, contributing to attracting Capital and liquidation to the stablecoin USD1.
How is this loyalty program different from other stablecoins?
Unlike many popular stablecoins that focus solely on price retention and liquidation, WLFI's USD1 program adds a reward point system, turning the stablecoin into a tool to stimulate real-world usage and interaction.
The point reward model optimizes the stablecoin lifecycle by both providing direct value accumulation and strengthening the ecosystem by incentivizing traders, trading partners, and DeFi Protocol Developers to use USD1.
In addition, this policy reflects the trend of major cryptocurrency projects shifting their products from Vai simply storage to becoming incentive tools, supporting user experiences tied to specific financial values.
What services and products does WLFI plan to deploy simultaneously?
In addition to targeting listings and loyalty programs, WLFI also plans to integrate Staking and remittance via mobile apps, expanding Token utility to the global DeFi community.
Staking allows users to lock up USD1 stablecoins to receive additional benefits and incentives, while mobile apps provide an easier, more convenient wallet management experience, targeting both mainstream and institutional users.
The integration of diverse features demonstrates the vision of building a comprehensive cryptocurrency ecosystem, increasing competitiveness with other stablecoins and digital asset platforms such as USDT, USDC or Dai on the market today.
How does the development of WLFI impact the DeFi industry and traditional investment?
WLFI's strategy promises to become a bridge between the traditional financial industry and the DeFi world, contributing to legitimizing and attracting institutional Capital into the digital asset sector.
Building a public company holding digital assets helps create an indirect investment channel that is convenient, transparent, and has less security risks for large investors, while expanding WLFI's user community on an international scale.
Many experts believe that this is the future model of the digital asset market, both serving the need for safe asset storage and flexibly applying modern financial tools such as Staking, digital asset management via mobile applications and new user engagement programs.
Massive digital treasury models like WLFI will clearly change the way institutional investors access digital assets, bringing cryptocurrencies into a formal and legitimate asset allocation.
Cohen & Company Special Report, June 2025
From a macro perspective, this trend puts competitive pressure on stablecoin projects and traditional cryptocurrency platforms, forcing them to innovate and improve customer experiences to retain Capital.
What's next for WLFI-style mass digital treasury models?
Forecasts from international consulting firms are leaning towards the possibility of a strong explosion of the WLFI-style public enterprise digital treasury model, especially as institutional money continues to flow into the cryptocurrency market in the coming years.
This trend also promotes the development of Derivative investment products, ETFs and multi-channel liquidation growth solutions combining digital assets and traditional assets. Technology companies, investment banks and fund management organizations are also preparing cooperation strategies, integrating cryptocurrency products into the recommended portfolio for institutional clients and international tycoon families.
This development not only adds value to the crypto community but also serves as a catalyst for reforming the global financial system – creating a transparent, legal investment channel and increasing the ability to respond to macroeconomic risks for global investors.
What are the risks and challenges for the WLFI project when building a public company and deploying the USD1 stablecoin?
Building a public company that owns digital assets faces many legal barriers regarding cryptocurrency management, digital asset storage, price volatility risks, and high transparency requirements for listing activities.
Stablecoin USD1 must also demonstrate its ability to maintain price, integrate liquidation, trust in smart contract security, prevent cyber attacks, and compete with established stablecoins such as USDT and USDC.
In addition, connections with major political figures like Mr. Trump not only help increase recognition but can also create public pressure, affecting the project's reputation in the face of policy changes or socio-economic fluctuations.
How can individual and institutional investors access WLFI?
Individual or institutional investors can purchase WLFI Token through public sales, partner exchanges, or indirectly invest in WLFI public company shares after listing on Nasdaq.
In addition, when participating in the WLFI ecosystem and using the USD1 stablecoin, investors can also enjoy loyalty incentives, participate in Staking or provide liquidation through partner exchanges, helping to diversify benefit channels and access a comprehensive digital asset ecosystem.
Which exchanges, DeFi protocols are partnering with WLFI and the USD1 stablecoin?
As of August 2025, the full list of WLFI’s USD1-integrated partner exchanges and DeFi protocols has not been released; however, the project revealed that it will expand its partner network globally, prioritizing large platforms that are top-notch in liquidation and security.
Strategic partners are expected to include major centralized exchanges, decentralized exchanges in the international market as well as prominent DeFi ecosystems, helping to expand the utility of USD1 stablecoin and increase the strength of the investor community.
Frequently Asked Questions
What is WLFI Token ?
WLFI Token is the central digital asset of the World Liberty Financial ecosystem, expected to be used as a reserve asset for public companies and bring many benefits to investors.
What is the biggest benefit of WLFI public company listing on Nasdaq?
Traditional investors can invest directly in WLFI Token through stocks, benefiting from the growth of the cryptocurrency market without owning the Token themselves.
What makes WLFI's USD1 loyalty program stand out?
Rewards points program for traders and liquidation partners, increasing the utility of USD1 stablecoin compared to many stablecoins that only focus on price retention.
Who are the major investors in WLFI?
Justin Sun (TRON), Web3Port, former President Trump and several other major funds have directly invested and accompanied the WLFI project.
What is the biggest risk for public companies holding Token ?
Digital asset price volatility, regulatory and security risks remain major challenges for this model.
How can individual users earn points from USD1?
By trading, providing liquidation , or holding USD1 stablecoin on the platform, users automatically earn reward points that can be redeemed for incentives.
Which exchanges and projects does WLFI have links with?
WLFI has not yet fully announced its partners but is committed to expanding its network of cooperation with major exchanges and protocols in the global DeFi sector.
