Trump's DeFi project, World Liberty Financial, is preparing an ambitious $1.5 billion plan to enter the rapidly developing cryptocurrency Treasury market.
Cryptocurrency-based Treasury is becoming a development trend, with many ecosystems like Ethereum, BNB, Dogecoin, and PENGU already participating.
World Liberty Financial partners with Trump targeting public market launch
This plan includes creating a publicly listed company holding the project's WLFI tokens. According to Bloomberg, sources close to the matter say the deal structure is still being finalized.
However, discussions with major investors in technology and cryptocurrency are progressing.
This move will bring World Liberty Financial into the wave of developing digital asset Treasury companies, raising capital to buy and hold cryptocurrency.
Meanwhile, this development comes just weeks after World Liberty launched USD1, a dollar-backed stablecoin. The company initially issued WLFI tokens as a non-transferable governance asset. Later, the company planned for them to be tradable on the open market.
A week ago, the company invested $10 million in a synthetic dollar project, showing interest in broader stablecoin and DeFi infrastructure.
The $1.5 billion capital call marks a significant escalation in the company's ambitions. Most digital asset Treasury companies have focused on Bitcoin and recently Ethereum.
However, market members warn that applying this model to low-liquidity tokens like WLFI brings higher volatility and execution risks.
This project aligns with the broader cryptocurrency-supportive agenda that Donald Trump has promoted since taking office at the White House.
From Stablecoin Issuer to Treasury Competitor
In recent months, Trump has signed new regulations on US dollar-backed stablecoins, a move seen as opening the door to institutional acceptance.
The Trump family's current cryptocurrency involvement spans multiple areas, including a digital asset mining project and plans for cryptocurrency exchange-traded funds (ETFs).
World Liberty Financial is at the intersection of major moves by linking with the booming Treasury model. This includes political influence, regulatory changes, and speculative capital flows driving the cryptocurrency market in 2025.
The emergence of digital asset Treasury companies has become one of the year's prominent investment stories. Like Justin Sun's Tron, many companies choose to access the public market through reverse acquisitions of listed shell companies.
Their invitation to investors is to buy large quantities of cryptocurrency, hold it on the balance sheet, and let the price increase create shareholder value.
The success of this strategy depends heavily on liquidity, market timing, and specific token demand. While Bitcoin's deep market provides a relatively safe foundation for such moves, low-liquidity assets like WLFI can be more volatile under market stress.
However, with a $1.5 billion target and famous supporters, World Liberty Financial's effort to join the ranks of large cryptocurrency Treasury companies is likely to attract significant attention and debate as negotiations move towards a final deal.
