MLK surged by over 30% after President Lee Jae-myung nominated Choi Hwi-young, the representative of NOL Universe, as the Minister of Culture, Sports, and Tourism.
At 2:57 PM, MLK is trading at 273 won, a 31.73% surge compared to the previous day based on Bithumb. The appointment of the head of NOL Universe, which is closely related to MLK, stimulated investment sentiment.
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The president nominated Choi as the Minister of Culture, Sports, and Tourism. NOL Universe is a company formed by the merger of Yanolja Group's subsidiary Yanolja Platform and Interpark Triple. The company provides NOL coins as its own reward. These coins can be exchanged with MLK by linking an account to the Milk platform.
Milk is a blockchain-based loyalty integration platform using MLK. It has partnerships with Yanolja, L.Point, CU, and Interpark. In May this year, it even held an MLK drawing event on the Yanolja application. The nomination is interpreted as raising expectations for potential expansion of Milk's partnerships.
- Reporter Do Ye-ri
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