Several companies have made large investments in Bitcoin holdings this week. K Wave Media plans to acquire 88 Bit and will spend millions of dollars. DDC and Animoca are investing $100 million.
Ethereum is also receiving new attention. Several corporate holders spent millions of dollars last night. However, Bitcoin is currently the center of institutional capital.
Bitcoin at an all-time high... Triggering Corporate Competition
The Bitcoin holding strategy of companies investing massive amounts in large-scale Bitcoin reserves is spreading worldwide. Last week, new companies started or significantly expanded their Bitcoin holdings.
K Wave Media from Korea announced a major acquisition plan, setting a goal to hold 88 Bit:
"We believe this funding structure allows us to execute the most ambitious corporate Bitcoin accumulation strategy in the world. Our goal is clear: to expand our holdings to 10,000 Bit as quickly as possible while maintaining strong collaboration with investors and full transparency." – Ted Kim, CEO
Considering that the Bitcoin price reached an all-time high yesterday, K Wave aims to build large holdings. The company claims it will receive $500 million in funding through collaboration with investment firm Anson Funds.
At least 80% of these funds are expected to be used for Bitcoin acquisition, but K Wave can invest up to $1 billion.
Another company strengthening its Bitcoin holding strategy is DDC Enterprise. This company is already purchasing Bitcoin. Today, through a partnership with Animoca Brands, they announced an investment of $100 million in DDC's reserves.
Animoca, pursuing various revenue strategies, will manage DDC's investment and gain market experience and some revenue.
While Bitcoin is certainly the preferred asset, several companies are building holdings in other altcoins. For example, Solana has its own MicroStrategy-type whales, and according to Lookonchain's data, there were 7 large Ethereum transactions last night. Several transactions came from corporate buyers, totaling $358 million.
Ethereum broke back above $2,800 today!
— Lookonchain (@lookonchain) July 10, 2025
In the past 24 hours, 7 whales/institutions have bought 127,971 $ETH($358M).
Newly created wallet 0x35fb withdrew 54,125 $ETH($151M) from #Kraken in the past 16 hours.https://t.co/5e6AQjMOwt
Abraxas Capital withdrew 40,986 $ETH($114M)… pic.twitter.com/0pmcvZxK7S
Of course, some of these transactions were from anonymous whales and may not be related to corporate holders. One was part of money laundering from yesterday's GMX hack. However, this trend shows that corporate holdings are not necessarily related to Bitcoin.
But Bitcoin holding plans are raising fears of an impending bubble.
How sustainable is this rapid Bitcoin investment? Some crypto companies are receiving market valuations higher than their held assets. This could indicate an extreme level of speculation.
