In the era of Bitcoin at $100,000, Strategy (formerly MicroStrategy) has not stopped its aggressive accumulation strategy in the first half of 2025. As the world's largest holding company, it has further solidified its 'no-sell accumulation' strategy by additionally purchasing 150,000 BTC in the first half of the year.
According to the official Strategy website, from January to June this year, it has continued the 'Mega Accumulation' trend by purchasing a total of 150,925 BTC over 21 occasions. The total purchase amount reaches $1.455 billion.
Particularly in the first half of this year, the accumulation pattern of regularly purchasing 20,000-30,000 BTC monthly was prominent. It maintained a consistent purchase tempo regardless of market flow and short-term volatility.
Monthly purchase volumes were: ▲January (4 times, 24,707 BTC) ▲February (2 times, 27,989 BTC) ▲March (3 times, 29,089 BTC) ▲April (3 times, 25,370 BTC) ▲May (4 times, 26,695 BTC) ▲June (5 times, 17,075 BTC).
Purchases were concentrated in the early first half. During the first quarter alone, 81,785 BTC were purchased, accounting for 54% of the entire first half. During this period, large single purchases were made, such as 22,048 BTC on March 31st and 20,356 BTC on February 24th.
After April, the purchase pace somewhat slowed down with price increases.
Since its first Bitcoin purchase in 2020, Strategy has been increasing its holdings without selling even once for six years.
In the first year, it signaled its full-scale entry by purchasing 70,470 BTC over four occasions, and in 2021, it bought 53,921 BTC over 15 occasions. During the somewhat depressed 2022, it was conservative with only 8,109 BTC (5 times), but in 2023, it regained speed and secured 56,650 BTC over eight occasions.
2024 was truly a 'turning point'. It fully implemented the Mega Accumulation strategy by purchasing a single annual record high of 257,250 BTC.
In the same year, it announced the '21/21 Plan' to raise Bitcoin purchase funds of $42 billion through stocks and convertible bonds. Subsequently, it concentrated purchases of 194,180 BTC in just November and December around the US election, pouring 75% of the annual total during this period.
In the first half of 2025, it has already purchased an additional 145,945 BTC, achieving more than half of the previous year's total purchase. If this pace continues in the second half, the cumulative purchase by the end of the year is likely to exceed 300,000 BTC.
Currently, Strategy holds an impressive 597,325 BTC. This represents about 2.844% of Bitcoin's total issuance, with an evaluated amount of approximately $6.384 billion. Cumulative purchase amount is $4.238 billion, with an average purchase price of $70,982.
As of the 30th (local time), Strategy stock (MSTR) is trading at $404.23, up 5.30% from the previous day. It has risen 40% over three months and 196% over a year, maintaining a solid upward trend. Since the start of the Bitcoin Standard Era (BSE) on August 10, 2020, the cumulative yield has reached an impressive 3,170%. During the same period, Bitcoin has risen 805%, and in the past year, it has increased by 72%.
With Bitcoin settling at the $100,000 level, a Bitcoin-centered asset strategy is no longer an exceptional choice but has become a new investment standard. According to Bitcoin Treasury data, institutions worldwide currently hold a total of 3.48 million BTC, valued at approximately $373.9 billion (about 504.5 trillion won).
A total of 252 institutions are holding Bitcoin, with listed companies being the most numerous at 141, followed by private companies (41), governments (12), ETFs and funds (43), exchanges and custody services (4), and DeFi and smart contract projects (11).
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