Corporate Bitcoin Treasury Logic
When a company holds Bit on its balance sheet, it is called Corporate Bit Treasury. Unlike holding traditional financial assets and cash, some enterprises also view Bit as an alternative value storage method or investment strategy. Converting cash reserves to cryptocurrency represents a new change in corporate financial strategy. In recent years, this concept has gained significant media attention, especially Strategy's continuously expanding Bit reserves, which sparked widespread discussion.
Currently, more companies are considering moving funds from traditional "safe assets" to this more volatile digital asset category, with the most optimistic predictions suggesting Bit prices could range between $130,000 and $1.5 million.
However, from another perspective, establishing a corporate cryptocurrency strategy also means companies must bear considerable risks. Traditional financial management emphasizes capital preservation, while Bit financial management would introduce speculation and volatility to the balance sheet. VanEck's digital asset head Matthew Sigel warned that companies like Metaplanet actively financing Bit purchases might transition from "strategic growth" to "shareholder damage".
Meta, Amazon, and Microsoft's Stance on Bit Financial Strategy
Microsoft, Amazon, and Meta's shareholders have clearly rejected proposals for establishing strategic Bit reserves. At Meta's 2025 annual shareholders meeting, over 90% of shareholders voted against the proposal to convert part of its $72 billion cash reserves into Bit.
Despite this, Bit supporters still emphasize its scarcity and long-term value storage advantages. However, the proposal ultimately received less than 1% support.
Why Do Tech Giants Reject Bit?
Meta's board and shareholders listed multiple reasons for rejecting the Bit financial strategy, primarily including risks, regulatory uncertainty, and business focus considerations:
- Volatility concerns
- Regulatory uncertainty
- Business focus
- Fiduciary responsibility
Strategy: An "Outlier" in Bit Financial Strategy
Since 2020, Strategy has accumulated over 500,000 Bits, with a total investment exceeding $33 billion. By June 2025, Strategy held over 2% of total Bit supply, attracting widespread media attention.
Corporate Bit Treasury Prospects
Meta, Amazon, and Microsoft currently remain focused on core businesses. At least in the short term, they are waiting for clearer cryptocurrency asset regulatory frameworks and more predictable risk environments.
Bit financial strategy remains an exception rather than mainstream. The shareholders' rejection indicates this concept is still more hype than reality, with innovative enterprises unwilling to risk significant volatility and strategic dispersion.
The core principles of corporate financial management—minimizing risk, ensuring liquidity, and aligning with operational needs—are fundamentally incompatible with highly volatile assets like Bit. Bit's price can dramatically fluctuate over 50% within a few months, far exceeding the tolerance of most corporate finance departments. Therefore, companies like Meta, Amazon, and Microsoft continue to concentrate their financial reserves in cash equivalents, short-term securities, and diversified assets, maintaining consistency with their core business strategies. Even in innovative enterprises, crypto assets are more often viewed as a burden rather than an advantage. In 2024, multiple crypto-related companies collapsed, and ongoing scrutiny from the US SEC and global regulatory bodies further reinforced corporate conservatism.
Until clearer regulatory frameworks, accounting standards, and custody solutions are established, Bit as a corporate reserve asset will remain an experiment for very few enterprises. In the short term, supporters hoping for widespread Bit integration into corporate balance sheets may need to be patient. Because for most Chief Financial Officers, the assessment criteria are the robustness of assets, not their speculative nature.
