Price going up is the best marketing. The best-performing thesis becomes the best thesis. KTA is a perfect example - it made people on Base believe. did more for the chain than any gimmicky PR stunt from the team ever could.
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Disclaimer: The content above is only the author's opinion which does not represent any position of Followin, and is not intended as, and shall not be understood or construed as, investment advice from Followin.
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