Over the past week, the market has been fluctuating, and the crypto market has fallen into a downturn, with both price performance and community discussion heat appearing stagnant across major sectors. However, amidst this silence, a new participation method has been gaining attention - "mouth mining". Odaily has already discussed this phenomenon in a previous article, and this article will focus on the three current most worthwhile "mouth mining" giants: Kaito, Cookie, and Galxe.
Kaito
Project Overview
Kaito is the proposer and track pioneer of the InfoFi concept. After launching the "Yap-to-Earn" mechanism on the X platform, Kaito sparked a "mouth mining" trend. Kaito's core value lies in providing customized solutions for different strategies while using content screening mechanisms to educate users and enhance brand awareness - users can quickly establish a brand cognition map from the content types of project incentives.
Yesterday, Kaito AI founder Yu Hu posted on the X platform, stating that based on community feedback, the loyalty booster mechanism will be adjusted. Projects before and after TGE will be considered separately, and general ranking lists (such as CT rankings) will not be included. This adjustment aims to align with the different reward mechanisms and maturity levels of the two types of projects.
Participation Strategy
The "mouth mining" participation strategy for Kaito is relatively simple. For pre-TGE projects, the focus is on finding high-popularity projects on the platform and analyzing them from different angles to gain post attention.
Kaito's pre-TGE project popularity ranking
For post-TGE projects, Virtuals currently has the highest popularity on the X platform, with points earned for participating in their own Genesis new project launch platform.
Cookie
Project Overview
Cookie.fun is an instant data panel driven by AI, launched by the modular data layer Cookie DAO, initially used only for tracking AI Agent-related token information, market sentiment, and social tweets. With the rise of the InfoFi track, on May 21st, Cookie launched the first phase of InfoFi, including cookie.fun v1.0 alpha and Cookie Snaps, used to analyze crypto projects and KOLs, and obtain high-quality CT content rewards. Additionally, Cookie will launch a decentralized, community-driven reward pool.
Recently, Cookie announced on the X platform that it will send Cookie OG badges to users with top SNAPS rankings and airdrop COOKIE tokens to some OG badge users.
Participation Strategy
Cookie leans more towards light social interaction. The Snaps point system encourages continuous creation and interaction, with a low threshold, suitable for daily active users on the X platform.
Currently, Cookie has only one partner project, Spark. The "mouth mining" focus is on continuously posting Spark-related content to earn SNAPS points. Compared to last week's sharing, the current SNAPS points leaderboard has nearly 100 points.
Spark SNAPS Points Leaderboard
Moreover, Cookie project CEO Filip stated that multiple top projects will be launched on the Cookie platform in June. Participants can stake COOKIE tokens to earn points and aim for token airdrop rewards from upcoming projects:
STEP 1. Connect wallet (Link: https://www.cookie.fun/profile/cookie-ogs).
STEP 2. Stake COOKIE tokens, with the following staking point rules (Staking link: https://www.cookie.community/staking):
- 30-day staking earns 1x point multiplier;
- 90-day staking earns 2x point multiplier;
- 180-day staking earns 3x point multiplier;
- 365-day staking earns 5x point multiplier.
Cookie's level system is as follows:
- Bronze: 500 points;
- Silver: 5000 points;
- Gold: 20,000 points;
- Platinum: 100,000 points;
- Diamond: 500,000 points.
Rewards for each lock-up period are as follows.
Galxe
Project Overview
Galxe was initially a Web3 task publishing platform. Projects with high past popularity and upcoming token launches would publish tasks on this platform, making it a platform frequently monitored by "airdrop hunters". With the rise of the InfoFi track, on May 29th, Galxe announced the launch of Starboard, a data-driven growth and analysis tool aimed at helping projects identify, attract, and reward the most influential contributors.
Starboard provides an analysis dashboard that can capture off-chain insights (such as Galxe's proprietary Aura index and AI sentiment analysis) and on-chain data (like TVL monitoring, transactions, NFT and wallet activities), helping project teams precisely design reward activities and verify ROI. Its core is a dynamic leaderboard system that can real-time display top contributors. Project teams can define success criteria based on new user acquisition, TVL growth, or brand awareness, and set corresponding reward pools.
Participation Strategy
Galxe's Starboard focuses on dual on-chain and off-chain incentives, with simple tasks that directly convert to airdrops through Aura scores (Aura scores are like airdrop vouchers, with higher user scores increasing chances of receiving whitelists, NFTs, tokens, etc.), making it easy for "airdrop hunters" to get started:
- On-chain incentives: Interactions on the Gravity mainnet (transfers, staking, etc.);
- Off-chain incentives: Tweeting, liking, retweeting, commenting, joining Discord, etc.
Currently, compared to Kaito and Cookie, Galxe is still in its early stages with low discussion volume on the X platform, but it's worth participating. Specific steps are as follows:
STEP 1. Enter the Starboard website (interaction link: https://app.galxe.com/starboard/explore), complete Galxe account registration, and bind X and Discord accounts to unlock tasks.
STEP 2. Participate in social tasks for various projects on the panel, follow Galxe and project Official Twitters. When retweeting and commenting on specified tweets, remember to include tags #Starboard and #Galxe. Higher interaction will result in more Aura points (visible in the leaderboard at the bottom of the page), with some projects displaying total airdrop token amounts.
Additionally, completing various interactions on the Gravity mainnet, such as transfers and token staking, will also earn Aura points.
