Binance is conducting an airdrop for three separate tokens: HAEDAL, ALLO, and TGT. Since the announcement, Haedal's price has increased by over 60%.
Haedal was first released in April, but the other two assets will launch today with TGE. This token was previously only available in the DeFi ecosystem, making Binance the first centralized exchange to list and airdrop it.
Binance's HAEDAL Airdrop Attracts Attention
Binance, the world's largest cryptocurrency exchange, is currently dominating the airdrop field. Recent airdrop hunting has pushed Binance Alpha's trading volume to $2.8 billion, and the company shows no signs of slowing down.
Today, Binance is hosting an airdrop for Haedal, attracting high participation:
"Binance is pleased to announce the 19th project on the HODLer Airdrops page – Haedal Protocol (HAEDAL), a liquidity staking protocol built on the Sui blockchain. Users who have registered their BNB in Simple Earn products (Flexible and/or Locked) and/or On-Chain Yields products will receive the airdrop distribution," according to Binance's announcement.
Haedal, a liquidity staking platform for SUI, launched its TGE nearly a month ago. The company rewards users for staking SUI, providing them with haSUI tokens to maintain DeFi liquidity while still receiving passive rewards.
HAEDAL was previously available on DEX and other DeFi platforms, but Binance is the first major exchange to list it. As a result, its value has increased by over 60%.

However, despite Haedal's significant value increase, there are some complaints about Binance's airdrop tokenomics. Some fan accounts have criticized the token allocation, particularly towards Binance Alpha users.
However, these concerns mainly surrounded the April TGE, and negative feedback has significantly decreased today.
Two More TGEs Listed on Binance
In addition to the Haedal airdrop, Binance is also participating in two TGE events. First, ALLO, related to a financial asset encryption company.
Binance has recently shown high interest in the RWA field, so this effort is significant. The event will take place tomorrow, and eligible users will need to use Binance Alpha points to participate.
Binance's other TGE event is for Tokyo Games Token, launching the TGT asset. This airdrop will occur today, following similar rules to the ALLO event.
Some exchanges are currently listing TGT, but Binance Alpha is the first platform to introduce it. TGT seeks to combine AAA games with the developing Web3 ecosystem.
Regardless of how these two assets perform, HAEDAL has benefited greatly from Binance's airdrop. The exchange's ability to promote young token projects with its platform and user base remains very strong.