Global largest exchange Binance launched the "Binance Alpha" list on its wallet page since mid-December last year, aiming to recommend high-potential quality projects that may have a chance to be listed on Binance. Subsequently, Binance launched the upgraded Alpha 2.0, integrating it into its own platform and adding a points mechanism where users can accumulate points through trading volume to earn airdrop opportunities. Recently, this mechanism has attracted peak attention.
On the 15th of this week, the token $NXPC from the chain game "Maple Story" airdropped 198 NXPC to eligible Alpha users, valued between approximately 400 to 700 USD, with generous rewards sparking widespread discussion and motivating more users to sprint trading volume and compete for points.
Binance Alpha Goes Viral
Yesterday (16th), the crypto KOL "Australian Big Brother" who has interacted multiple times with Binance founder CZ, posted that Binance Alpha has gone viral! He stated:
One of China's most popular financial self-media outlets 'Cat Pen Knife', with articles typically reaching 100,000 reads, surprisingly published a dedicated article this morning about making money with Binance Alpha, which is incredibly impressive.
I don't know how many web2 newcomers will enter this time. I've previously said this is the most effective and deepest user acquisition activity I've seen in the past few years, without a doubt!
He further analyzed that "Cat Pen Knife" readers represent a "typical snapshot of Chinese retail investors", characterized by strong learning willingness, sensitivity to market changes, lacking systematic knowledge, yet easily driven by emotions - the most potential group to be converted into crypto newcomers. He lamented:
Unfortunately, Cat Pen Knife certainly wouldn't dare to promote Binance as boldly as Big Cat did early on with Futu for stock trading, otherwise they could have quickly become Binance's largest user acquisition channel.
Trading Volume Reaches Historic High, Alpha Projects Strongly Drive BNB Ecosystem
On-chain data shows that on the day of $NXPC airdrop, Binance Alpha's trading volume surged to $904 million, breaking historical records. Over the past five months, Alpha trading volume has shown a continuous upward trend with astonishing growth.
The top three tokens by trading volume in recent days are ZKJ, B2, and SKYAI, all BNB chain projects, indicating that the Binance Alpha activity is powerfully driving heat in its own BNB ecosystem.
