One of the most influential YouTubers globally, MrBeast, was asked in a collaborative interview with Chinese internet celebrity "Little Lin Says":
"If you could go back ten years, what would you do differently?"
He almost didn't hesitate and blurted out:
"I would buy Bitcoin."
On the surface, this sounds like an intentional joke, as everyone loves to play the young stock prophet who can predict the future.
But as a top global internet celebrity with over hundreds of millions of fans, who is "known" for spending millions of dollars on each video, this statement might be more than just a joke.
Behind this lies a deeper logic about internet celebrity economics, capital leverage, and Web3 mindset.
Why Bitcoin?
In this interview, MrBeast repeatedly emphasized one thing:
"YouTube ad revenue is not enough to support the main channel; it's the peripheral brands (like his own food brand Feastables) that are making money."
He is essentially someone who understands traffic but even more so understands "asset-based income". In other words, he already knows that content creation alone cannot build a future, and one must use traffic to exchange for capital and long-tail cash flow.
Bitcoin is the ultimate symbol of this thinking.
YouTube Ads → "One-time income"
Brand Management (Feastables) → "Cash flow assets"
Bitcoin → "Value investment, value storage... becoming continuously expanding capital"
When you have millions of fans, the next point of thinking is not just making money, but how to amplify your assets through brands.
From decentralized value storage to "digital gold" that fights fiat currency depreciation, Bitcoin is naturally something top internet celebrities or businessmen would pay attention to.
MrBeast's "Bitcoin Philosophy"
MrBeast's success is not accidental but stems from thoroughly understanding that "algorithm ≠ market".
YouTube recommendation mechanism ≠ Market capital flow
Audience click retention data ≠ Chain data, dune analytics
Creating cash flow from fan economy ≠ Exchanging traffic for capital and transforming it into asset-based income
Doesn't this logic sound like the Web3 world?
"As long as users recognize value, they will spontaneously participate, and no one can force traffic."
This statement applies equally to YouTube videos and Bitcoin.
MrBeast's "I would buy Bitcoin" actually means:
"If I had turned my traffic into capital and capital into assets earlier, the scale would be even larger now."
This is not hindsight but the convergence of creator economy and the crypto world.
Bitcoin is an Extension of the MrBeast Model
Here's the key point.
What is MrBeast's approach? He has never hidden it:
Spend all the current money,
Create better content,
Then attract more money.
Isn't this the logic of Bitcoin miners?
"Invest electricity in mining to obtain Bitcoin assets, believing long-term value will exceed costs."
One exchanges "video production costs" for "traffic and influence".
The other exchanges "electricity and computing power" for "decentralized value".
The core logic is consistent: dare to suffer short-term losses for long-term capital returns.
This is why when asked what he would do if he could go back ten years, he didn't say "start making videos earlier" or "find a better team", but directly said "buy Bitcoin".
Because buying Bitcoin ten years ago represents a leap in capital scale, even allowing him to break free from the YouTube platform.
The model is the same, but it can win faster.
How Should You Understand?
The above might sound like pure praise, praising Bitcoin and how amazing MrBeast is.
Indeed, only survivors can write the footnotes, and both Bitcoin and MrBeast are lucky survivors of the times.
But that "I would buy Bitcoin" is not an encouragement to speculate for quick money.
What he's actually saying is:
"If you can convert your influence into capital assets early, whether it's brands, shares, or Bitcoin, you'll be far more free than just earning ad revenue."
This is the most realistic, least romantic, but most effective logic of the creator economy.
The host (館長) sells lunch boxes and supports political platforms, which is also a logic of using capital to find traffic.
And Bitcoin is just one synonym for this logic.
