On May 12, 2025, X user @cryptomanran ignited the crypto community's excitement with a rumor: "Truth Social Meme coin will be launched within the next 72 hours, seemingly by a team similar to the $TRUMP team." This message quickly sparked discussion, with @rovercrc even shouting, "Don't miss the opportunity like $TRUMP!" For those familiar with the Trump family's crypto layout, this is not just another meme coin rumor, but a potential signal to recreate the "$TRUMP wealth miracle" that surged 4200%. However, behind the meme coin frenzy, retail investors' excitement is often accompanied by whale harvesting. Will this new coin from the Trump family trigger another wealth storm, or is it just another high-risk speculative game? Let's unravel the truth.
Background: The Emerging Crypto Empire of the Trump Family
To understand the significance of the new coin rumor, we must first look at the Trump family's "pioneering" in the cryptocurrency field. On January 17, 2025, three days before taking office, Trump launched the $TRUMP meme coin, based on the Solana blockchain, with a total supply of 1 billion tokens, 80% of which are held by Trump-related companies (CIC Digital LLC and Fight Fight Fight LLC). The token surged to $74.59 on its first day of listing, with a market value reaching $15 billion, and Trump's token holdings theoretically worth over $5.6 billion. Although the price subsequently fell to the $30 range, the project still earned about $350 million through trading fees. Trump's social media tweets, such as "I love $TRUMP, so cool! The greatest coin!" directly boosted the price, demonstrating his influence as the "Crypto President".
Following this, Melania Trump launched the $MELANIA coin, which once had a market value of over $2 billion, but also experienced significant volatility. The Trump family's crypto ambitions extend beyond meme coins. In October 2024, Trump, along with his son Eric and Donald Trump Jr., launched World Liberty Financial (WLF), a DeFi platform that issued the $WLFI governance token, raising $550 million so far, with 75% of the proceeds going to the Trump family. In March 2025, WLF announced the launch of USD1, a dollar-pegged stablecoin, further expanding its crypto territory.
Trump's social platform Truth Social is also accelerating its crypto transformation. On January 29, 2025, Truth Social announced the establishment of the Truth.Fi financial services division, planning to offer cryptocurrency, ETF, and Bitcoin-related products in collaboration with broker Schwab. In April, Truth Social reached an agreement with Crypto.com to launch a crypto ETF focusing on "Made in America". These moves indicate that the Trump family is trying to build Truth Social into a "patriotic economy" ecosystem that integrates social media, crypto, and financial services.
New Coin Rumor: Possibility within 72 Hours
@cryptomanran's leak shifts focus to Truth Social's new meme coin. X user @_FORAB claimed that a CNBC host revealed this as Trump's "third related token", set to launch within 72 hours (before May 15, 2025). Despite the lack of official confirmation, the community's FOMO (fear of missing out) has been ignited. @PolskaCebula half-jokingly warned: "This time, it won't be another token dump and liquidity drain, right?"
[The translation continues in the same manner for the rest of the text, maintaining the specified translations for specific terms.]- Regulatory Pressure: $TRUMP has previously triggered SEC complaints due to insider trading and conflicts of interest. New tokens continuing a high concentration model may face stricter scrutiny, especially when Trump family's business and political connections are under close attention.
- Market Saturation: After $TRUMP's launch, over 700 copycat coins emerged, diluting market enthusiasm. New tokens need to compete with $TRUMP, $MELANIA, and imitators, potentially reducing their attractiveness.
- Retail Investor Fatigue: $TRUMP's sharp decline has caused significant losses for many retail investors, potentially weakening community trust in new tokens. @yjpc007 complained on X: "Trump coin is full of calculations, blind worship is unsuitable for a democratic society."
Overall, the new token may experience a short-term surge due to Trump's marketing and FOMO effect, but its long-term stability is questionable. Concentrated ownership and high volatility might lead to "pump and dump", and retail investors should be cautious about becoming "bag holders". Investors are advised to verify information before participating (such as checking Truth Social official announcements), study the token's whitepaper and distribution mechanism, and avoid blindly following trends.
Conclusion: The Battle between Frenzy and Rationality
The Trump family's new meme coin rumor has pushed Truth Social to the center of the crypto stage. From $TRUMP's wealth creation myth to Truth.Fi's financial ambitions, the Trump family is building a crypto empire at an astonishing speed. However, behind the meme coin's frenzy lies retail investors' carnival and whales' harvesting. The new token might create a wave within 72 hours, but whether it can reproduce the wealth creation effect depends on market sentiment, regulatory environment, and Trump's marketing magic. In the crypto-political landscape of 2025, investors need to remain rational, verify information, and enter cautiously. After all, in Trump's "WINNING" narrative, the true winners have long been standing behind the table.
