May 8, 2025 — Meta Platforms Inc. is actively exploring the integration of stablecoin into its ecosystem, three years after abandoning the Diem cryptocurrency project. According to a Fortune report, the company is considering using stablecoin for content creator payments and other transactions, aiming to reduce costs and increase efficiency in cross-border payments.
Meta has begun discussions with cryptocurrency companies, including Circle, the issuer of USDC. Matt Cavin, former executive at blockchain company Immutable, is leading these negotiations. Additionally, Meta has recruited Ginger Baker, a product vice president with extensive experience in the cryptocurrency industry, to support stablecoin-related efforts.
Meta's consideration of stablecoin integration occurs in the context of a rapidly developing stablecoin market, with an estimated market value of $245 billion. Increasing interest in stablecoin stems from the demand for stable and reliable financial tools in digital transactions.
Previously, Meta attempted to launch its own stablecoin, Diem (formerly called Libra), but the project was canceled in 2022 due to regulatory pressure and political issues. Meta's return to stablecoin indicates the company remains interested in using blockchain technology to improve its financial services.
If Meta continues to deploy stablecoin, this could open new opportunities for digital financial transactions and increase stablecoin acceptance in the mainstream market.
