Sunsetting Analytics & The Road Ahead

The analytics app we’ve spent the part few years building out

Since mid-2022 at 0xArc, we’ve been focusing on building an Analytics product that combines web2 and web3 data in order to help crypto companies understand who their users are and where they come from. The intent of this was to realise the vision of permission-less identity/reputation (something that I’ve written about extensively). However to build it out, we ended up building a very deep, vertically integrated stack compromised of the following layers:

  • RPC aggregation

  • Data pipelines to merge and aggregate data

  • Chain indexing to get all data from all chains

  • Analytical stack to present high quality insights

All of this, while great in theory, has proved to be too ambitious for where we are in the lifecycle of us as a company.

After some thoughtful reflection, we’ve made the decision to narrow our focus and double down on the most critical technical primitive at the foundation of our stack. This shift allows us to build with greater clarity, efficiency, and long-term resilience. While this means pausing our analytics product for now, we see this as a step toward eventually reintroducing it with a far stronger technical and business backbone. We’re excited about what this focused direction unlocks and grateful for the path ahead.

As of May 16th, we’ll be sunsetting the 0xArc Analytics product. To our customers reading this, first of all: thank you for all your support on the journey so far. We want to ensure we can best support you in this transition through the following measures:

  1. Data exports: any of your data we want to best support you by ensuring you have access to it.

  2. Refunds: any annually paid subscriptions we will be returning money for.

  3. Support: if you need any help migrating to new products/software then I’m personally willing to help you make that transition.

There’s a lot I’d love to share soon from the past few years of building 0xArc — hard lessons, insights, and shifts in perspective. But right now, the priority is re-establishing the company with a sharper focus and getting our new product line out. One challenge with our previous approach was that iteration cycles stretched to 4–6 months, largely due to the complexity and cost of our infrastructure. With the new direction, we’re designing for speed and simplicity — and I’m genuinely excited to bring you along for what comes next.

As we rebuild this new product we’ll be utilising AI very heavily and I want to write more about how you build an AI-native company + sharing our progress in public.

The last few years has been lots of learning and pivoting, but my belief in the mission still holds. Building something truly great takes close to 10 years and over the years I’ve come to realise just how true that is.

Last but not least, thank you to everyone who has been a reader on this blog. It’s always comforting to know that there’s an audience of people on the internet who are interested in hearing what you have to write.

Upwards and onwards,

Kerman.


Aside, I want to showcase some of the cool features and things we built for future archive purposes!

Historical multi-step funnels with drop-off at each stage shown over time.
Wallets page showing all wallets with detailed breakdowns of wallet spend by chain in addition to web2 session data.
Detailed wallet browser view with first-touch session attribution available combined with wallet spend/transactions per session.
Advanced demographic audience break downs based on http referrer data.
Channel based attribution showing you how much wallets spent on a per channel basis.
Multi-chain monetisation that would allow you to join your website data against different chains (up to a limit you purchased).
Active wallets, wallet retention, user stickiness, retention — all with high quality charts to see the data clearly.

The technology stack to build all of this out is nothing short of top tier, despite it being a bit too early for it’s time. Will be exciting when we bring it back one day.

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Disclaimer: The content above is only the author's opinion which does not represent any position of Followin, and is not intended as, and shall not be understood or construed as, investment advice from Followin.
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