On April 30, the World Football Federation (FIFA) announced the upcoming launch of a new blockchain called "FIFA Blockchain", built on a platform compatible with EVM (Ethereum Virtual Machine). Along with launching its own blockchain, FIFA will also move its entire official Non-Fungible Token trading platform – "FIFA+Collect" – to this new chain.
FIFA+Collect is a Non-Fungible Token collection platform deployed by FIFA to provide global football fans the opportunity to own memorable moments, player cards, and digital items related to major football events like the World Cup. The transition to "FIFA Blockchain" demonstrates FIFA's new step in its blockchain technology adoption strategy to enhance digital ownership, interoperability, and expand the Web3 ecosystem for football fans worldwide.
This event marks an important milestone in FIFA's acceleration of Web3 and blockchain technology adoption in sports and entertainment, and shows that the organization is building an independent digital ecosystem to serve the global fan community more directly and effectively.
Previously, on March 9, according to Crypto.news, FIFA President Gianni Infantino revealed that the organization is considering launching its own cryptocurrency. At the Cryptocurrency Summit at the White House on March 7, Infantino emphasized FIFA's desire to issue its own token and connect with global fans. He stated:
"FIFA is very interested in developing an official token, starting from here – from the United States, targeting 5 billion football fans worldwide, conquering the entire football world."
Although no specific details or implementation timeline have been provided, this move shows that FIFA is exploring blockchain technology to expand fan interaction and create additional revenue streams.
