In March 2025, WLFI announced the launch of USD1, a US dollar-pegged stablecoin in collaboration with Binance, which will initially be issued on Binance Smart Chain and Ethereum blockchain, centrally managed by World Liberty Financial with the ability to "freeze accounts", "blacklist transactions", and "adjust policies". Such extensive permissions significantly deviate from the cryptocurrency community's concept of "decentralization". However, Eric Trump's recent public statement reveals its purpose: "Everything that can be done on the blockchain is more efficient than the current financial institution's operations, SWIFT is simply a disaster". After experiencing years of traditional financial system restrictions, he seeks to establish his own rules, focusing on the payment system.
Memes
On January 17, 2025, Trump officially launched a Memecoin named TRUMP, with an initial issuance of 1 billion tokens, of which 200 million were publicly sold and 800 million held by Trump's companies "CIC Digital LLC and Fight Fight Fight LLC". The token quickly sparked worldwide discussion, with its market value rapidly soaring to $7 billion. Despite such a high market value, the market enthusiasm continued to grow, with many believing this was a significant positive for Crypto and continuing to buy. Until the third day after TRUMP's issuance, when the First Lady MELANIA also launched her own token—MELANIA—the market realized the issue, after which both tokens began to decline.
Until the recent token unlocking date, when a large number of whales needed to unlock their tokens, the Trump team employed a strategy similar to their previous NFT approach, announcing that the first 220 holders would have the opportunity to have a private dinner with Trump, triggering FOMO in the community and causing the token price to surge. However, the previous dinner only cost $10,000, while this one requires $300,000. Blockchain analysis company Chainalysis pointed out that this memecoin has created hundreds of millions of dollars in crypto revenue for Trump-related entities.
Bitcoin mining
At the end of last month, Bitcoin mining listed company Hut 8 issued an official press release on March 31, announcing a collaboration with a Trump family member to establish American Bitcoin Corp., with Eric Trump serving as Chief Strategy Officer. Hut 8 holds 80% of the new company's shares, with the remaining 20% held by investment entities including American Data Centers, and the company plans to list on NASDAQ with the code "USA".
From tokenizing social platforms to building a real estate empire that accepts crypto payments, from stablecoins, Memecoins, DeFi, Non-Fungible Tokens to Bitcoin mining, the Trump family is embedding cryptocurrency into every corner of their business and political landscape in their own way. The crypto industry has never been so deeply intertwined with a US president and his family as it is today.
Even though these projects lack innovation, Trump uses his personal influence and emotional manipulation capabilities to sweep through the crypto market with an old-school corporate acquisition approach. Whether you are a Builder, Trader, or project party, you can hardly ignore the momentum the Trump family is creating in the crypto world. This great leap forward by the Trump family is not just a performance, but may also signal that the narrative center of the next cycle will no longer be solely defined by developers.
Source: https://finance.yahoo.com/news/trump-family-going-crypto-projects-140000972.html
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