Chainfeeds Introduction:
Introducing stablecoins should not be viewed merely as a means to improve the "payment execution layer" efficiency, but should be integrated into a process-centric solution to truly unlock the trillion-dollar market potential proposed by Pantera Capital.
Article Source:
https://x.com/DeFi_Cheetah/status/1916099318324551690
Article Author:
DeFi Cheetah
Perspective:
DeFi Cheetah: In many people's eyes, B2B payment systems seem to be a simple fund transfer action - clicking the "send" button to move funds from one company account to another. However, true enterprise payments are far more complex. Most stablecoin projects have fallen into this cognitive misunderstanding, overly focusing on optimizing payment channels (such as checks, wire transfers, digital transfers), while neglecting critical process management before and after payments. In fact, B2B payments are often the endpoint of complex business processes, which include data verification, compliance review, multi-party approvals, and funds can only be transferred after all conditions are met. Behind this "seemingly simple" payment action, there are numerous contract confirmations and operational detail checks, especially in cross-border payments, facing different legal frameworks, local tax policies, and exchange rate fluctuations, further amplifying complexity. With the rise of digital assets, especially stablecoins, enterprises are seeking to use stablecoins to improve fund transfer efficiency. However, if stablecoins are viewed only as a tool to enhance the payment execution layer, their true potential cannot be released. Only by deeply integrating stablecoins into an automated, process-oriented enterprise payment system and solving underlying business logic and approval processes can the trillion-dollar market opportunity be seized. In other words, the most valuable stablecoin payment projects in the future will not be tools that simply optimize transfer speed, but solutions that can build a powerful "Orchestration Layer" to help enterprises efficiently manage complex payment processes across regions and legal environments. Cross-border B2B payments expose more real pain points compared to local payments. These problems are not about payment channel efficiency, but stem from imperfect business process design. For example, different countries have unique regulatory requirements for foreign exchange transactions, anti-money laundering (AML), and know your customer (KYC), and trade documents and customs files need strict alignment. Additionally, cross-border transaction tax issues are particularly complex, involving import duties, value-added tax (VAT), withholding tax, and tax burden distribution that may span multiple entities. Inadequate handling of these compliance and tax details often leads to payment processes being indefinitely suspended. Internal corporate approval chains are equally lengthy and complex, especially when involving authorization relationships between parent and subsidiary companies. If any compliance or documentation issue arises in any link, payment can become deadlocked. In industries like logistics, construction, and fleet management, the difficulty of payment processes has never been "paying suppliers" but ensuring complete matching of invoices, contracts, taxes, and compliance information. Solutions that only focus on payment interface friendliness cannot truly solve the core dilemmas faced by enterprise finance teams. Only by embedding payments into a comprehensive automated workflow, connecting the entire chain from data collection, approval management, tax verification to final payment, can enterprises achieve efficient, compliant, and low-risk global payment operations. Stablecoins' advantages of rapid settlement and low cost make them an important tool for cross-border payments. However, relying solely on stablecoins to replace traditional payment channels cannot fundamentally solve the complexity of B2B payments. Truly competitive projects must adhere to a "Workflow-First" design philosophy, using stablecoins as a catalyst to improve overall business process efficiency. For example, stablecoin payments triggered by smart contracts can ensure automatic on-chain payment after completing supplier identity verification, compliance document review, and invoice verification, reducing manual intervention and error risks. Meanwhile, stablecoins can provide transparent exchange rate management, reduce foreign exchange losses in cross-border transactions, and support small, high-frequency payments, lowering transaction fees for micro-transactions. When enterprises deeply integrate stablecoins into their payment workflows, they can not only improve fund transfer efficiency but also derive value-added services like real-time financing, dynamic discounts, and invoice financing, expanding new financial product forms. Ultimately, projects that can optimize process orchestration and use stablecoins to enhance settlement speed and transparency are the true winners that can leverage the trillion-dollar market. They not only solve enterprise daily payment pain points but also help enterprises layout emerging markets, reduce operational costs, and form long-term competitive barriers and business moats.
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