Author: TechFlow
In early 2025, the TRUMP token emerged suddenly, exploding like thunder just days before Trump's inauguration speech, with its price soaring from an initial $0.18 to $75.35, but subsequently plummeting, with market value significantly shrinking, ultimately dropping 90% from its peak.
On April 18th, the TRUMP token experienced its first unlock period; on April 23rd, the official website announced that users ranking in the top 220 for average Memecoin holdings would be invited to a dinner, causing the token price to surge.
This seemed to bring a glimmer of hope, but more like tempting holders with an apple they can never taste.
Now, two informed sources reveal that Trump's latest project will be a crypto game branded with his name, designed similar to Monopoly Go, planned to launch by the end of April.
Bait continues to be released, dodging trade policy turbulence, and the just-settled crypto world is about to welcome Trump's new game.
From reality to crypto, this former businessman, now politician, is swimming like a fish in water.
"Buy land, collect rent, bankrupt opponents..."—similar plots repeatedly play out, and Trump, who has "always thought Monopoly is a great game," has never stopped his game.
Non-Fungible Tokens, Presidential Coins, Blockchain Games... What's Next?
For the crypto world, Trump is almost one of the most unpredictable variables, and in 2025, this president has been particularly active.
On January 18th, 2025, just days before taking office, Trump announced the launch of a Meme coin named Trump on his social platform, driving the asset's price to soar, reaching a high of $75.35. Within two days, it became the 19th most valuable cryptocurrency globally.
The token's first issuance was 200 million coins, and according to the official website, two of Trump's entities collectively hold 80% of the tokens. The 40 million tokens originally scheduled for unlock on April 18th were worth approximately $300 million, representing 20% of circulation.
During the initial unlock period, the market generally expected negative sentiment, but $TRUMP did not immediately crash after the April 18th unlock. Especially after the "Trump Coin" official website announced a shareholders' closed-door dinner for its holders on April 23rd, $Trump surged 50% within 24 hours, reaching a high of $14.71.
Moreover, according to Fortune magazine's April 15th report, Trump plans to launch a crypto game allowing players to build virtual properties and earn game currency through a "play to earn" mechanism. This game will become the latest addition to Trump and his family's growing crypto investment portfolio.
Although Kevin Mercuri, a spokesperson for Trump's old partner Zanker, denied the project's similarity to Monopoly GO!, the news of a new game launching by the end of April was confirmed.
This is not the entire story of Trump's IP directly entering the crypto world.
As early as 2022-2024, Trump released three Non-Fungible Token series, including his cartoon image (such as superhero, presidential portrait, etc.). Buyers holding at least 47 Trump "Mugshot Edition" Non-Fungible Tokens received the "exclusive reward" of a dinner at that time—"I have some cryptocurrencies," Jordan said in an interview, "but for me, it's more like an opportunity to meet President Trump."
Despite the Non-Fungible Token selling company claiming no connection to Trump's campaign, these Non-Fungible Tokens, along with the presidential coin, have been criticized for "political figures exploiting the crypto market for personal gain" and labeled as the "most severe conflict of interest in modern history".
As a long-time Monopoly game fan, Trump had already launched a board game "Trump: The Game" inspired by it in 1989. Whether in reality or the crypto world, Trump has always been "buying land and building houses," with variations far beyond IP.
Bringing the Nation into the Game, Winning Half the Sky
Trump was once skeptical of cryptocurrencies, publicly denouncing Bitcoin as a "scam" affecting the dollar's value four years ago. However, during the 2024 presidential campaign, he demonstrated enthusiasm for Web3, promising to make the United States the global center of crypto innovation and criticizing the Biden administration's overly strict regulatory approach.
On January 23rd, three days after returning to the White House for his second term, Trump issued Executive Order No. 14178, titled "Enhancing U.S. Leadership in Digital Financial Technology," laying the foundation for a "national digital asset reserve". On March 6th, 2025, President Trump signed an executive order establishing a strategic Bitcoin reserve and U.S. digital asset stockpile, fulfilling his promise to make the U.S. the world's crypto capital.
He stated: "I have a very positive and open attitude towards crypto companies and everything related to this emerging industry. Our nation must become a leader in this field."
On the same day, the White House held its first crypto summit, bringing together well-known crypto industry founders, CEOs, and investors who had been suppressed during the Biden administration. However, the event did not release substantial policy documents, and most speeches were filled with gratitude and praise for Trump's "brilliance," resembling a grand "Thanksgiving". The official live broadcast surprisingly interrupted after 20 minutes, leaving much to the imagination.
Not only politically expressing support for cryptocurrencies, but Trump and his family members have also all entered this market.
In September 2024, the Trump family founded a crypto lending platform "World Liberty Financial" (WLF). The project's GOLD PAPER shows that the Trump family receives 75% of crypto revenue without bearing any responsibility. In November 2024, the Trump Media and Technology Group submitted a trademark application for crypto payment and trading service "TruthFi", hinting at a potential Bakkt platform acquisition. In February 2025, the Trump Group submitted a trademark application to the U.S. Patent and Trademark Office under the DTTM operation name, signaling possible expansion into the metaverse and Non-Fungible Token areas. In March, Trump's two sons officially announced investing in a new Bitcoin mining company to expand the family's commercial interests in the crypto industry.
Measures including the meme coin have brought in billions of dollars for the family. Government ethics experts say these business activities represent the most obvious conflict of interest in U.S. presidential history. No wonder Timothy L. O'Brien, who has long written Trump's biography, once said, "Anyone who walked into Trump's office and offered a simple way to make money would catch his attention. He always opportunistically approaches policies."
New York Times related report
When discussing the Biden administration's investigations into crypto companies, Trump stated: "They weaponized the government to attack the entire industry."
In a memo dated April 7, the Deputy Attorney General Todd Blanche cited former President Donald Trump's promise to "demilitarize cryptocurrency industry regulation" and dissolved the National Cryptocurrency Enforcement Team (NCET), stating that "the Department of Justice will no longer litigation longer litigation or enforcementement actions to impose a regulatory framework on digital assets."
Asset allocation, seizing opportunities, and maximizing benefits, similar to the planning of play-to-earn games, the Trump family is and has been walking this path.
Monopoly Life
As the fourth child of New York real estate tycoon Fred Trump, after obtaining a degree from the Wharton School of the University of Pennsylvania, Trump was seen as the heir to father Before joining the company, he entered the real estate industry with the $1 million provided by his father, after which the family real estate enterprise continuously expanded, with other properties bearing the Trump - Trump - casinos, apartments, golf courses, and hotels - were also established p >In 2004, the re-issued "Trump: The Game" had a slogan: "Earning millions requires wisdom, earning billions requires Trump." In this game, strategy and fun are not the money is the, core, serving both as and the ultimate purpose. Just like his life.
From the founder of Miss Universe, Miss USA, and Miss Teen USA pageants to the creator and host of NBC's reality show "The Apprentice"... While becoming a household name in American society for for nearly half a century, Trump also stamped his name on hotels, buildings, squares, competitions, and golf courses worldwide, most of which were merely "branded".
In 2011, Forbes experts estimated of the Trump worth brand $200 million, but Trump objected to this valuation, claiming his his brand value was around $3 billion.
This is not surprising, as Trump has always been an expert in boasting andating p>biography In The of Real Estate: Donald Trump," biographer Gwendolyn Blair wrote:: "In 'The Art of the of Trump claims that business deals are that distinguish him from others... but his most most original original creation is continuous self self-inflation." - "The Art of Deal" promoted his business success, but only twenty years later did he realize how fictional the book was. In >< 2book author schwartz criticized on the Good Morning Good America" show for "lipstick on a pig."p>
From business to politics, controversies surrounding Trump have never stopped. As a businessman, he was involved in over 4,000 legal lawsuits, and during his previous presidential term behind over 3,700 unresinterest allegations. But he never restrained himself and indeed got what he wanted, completing a turn that was both notorious and extraordinarily brilliant.
In January 2025, Trump, who has been sentenced to life in prison for serious crimes, officially became the first president elected with a serious criminal record, returning to the table and stirring the global chessboard.rules constantly changing, obsessed with wealth accumulation, without moral lines, the slogan is: "It's not whether you win or lose, it's whether you win!"
Does this plot look familiar?