Written by: TechFlow
Has MicroStrategy (Strategy) added to its BTC holdings today?
This question seems to have become an important indicator of bullish sentiment in the crypto market. In 2020, this company ignited the trend of traditional companies investing in cryptocurrencies and set a benchmark for other traditional companies to embrace crypto assets.
However, now this indicator might need to add a Solana.
The recent trend is that traditional companies are also starting to increase their SOL holdings through various means.
From real estate to consumer goods and investment funds, more and more companies from different industries are gradually incorporating "SOL reserves" into their corporate investment considerations.
Since the major drop after TRUMP's token issuance, SOL's price once plummeted to around $95; currently, it has rebounded to $150. Historically, this is not the first time SOL has shown price resilience.
After experiencing ups and downs, SOL might become the next "Bitcoin" that traditional companies are chasing. These pioneering companies are actively transforming and positioning themselves in the expectation of rising returns.
Janover Inc.: Crypto Team Reshaping Real Estate FinTech
Janover Inc. is a Nasdaq-listed FinTech company (stock code: JNVR), headquartered in Boca Raton, Florida, focusing on commercial real estate loan matchmaking. Founded in 2018, Janover connects borrowers (such as real estate developers, property owners, small business owners) with lending institutions through an AI-driven online platform, providing financing solutions for multi-unit residential and commercial properties.
The company's business was previously affected by the real estate market downturn, but small business loan income has grown for two consecutive years. In July 2023, Janover raised $5.65 million through an IPO, with a cash reserve of $5.1 million at the end of the year, and only 26 employees, positioning itself as a small but innovation-driven FinTech enterprise.
In April 2025, Janover announced a bold asset allocation strategy, increasing its holdings to 163,651.7 Solana (SOL), valued at approximately $21.2 million, becoming a typical case of a traditional industry crossing into the crypto market.
This is actually not the first time the company has purchased SOL.
After this transaction, including previous purchases, Janover's total SOL holdings have reached 317,273 tokens, valued at approximately $48.2 million (including staking rewards).
On April 4th, the board of directors approved incorporating SOL into the corporate treasury, and completed the market purchase on April 15th. Janover plans to stake these tokens to obtain 5-7% annual yield and is considering operating Solana network validator nodes to participate in ecosystem construction.
The funding source for this move is its cash reserve and a $42 million convertible bond raised from crypto industry institutions like Pantera Capital and Kraken on April 7th.
Behind this matter, there are more connections with the crypto industry.
News released on Janover Inc.'s official website shows that a team composed of former Kraken members has acquired a majority stake in the company. As part of this transaction, the company name and stock ticker will be changed in the future. The new name will be "DeFi Development Corporation".
The board of directors has approved a financial decision to allocate the main financial reserves on the balance sheet to digital assets, primarily Solana (SOL). The company will explore acquiring Solana validators and plans to acquire and stake SOL through them. The validator business seeks to acquire external equity and use the corresponding income to acquire more SOL.
Janover's CEO Blake Janover stated: "I am very much looking forward to this transaction creating value for shareholders and promoting the company's future growth. I spent a lot of time learning about all aspects of the DeFi ecosystem and found my vision highly aligned with the new leadership." So, rather than saying the company embraced crypto, it's more accurate to say that crypto industry professionals acquired the company, clearing the way for increasing SOL holdings.
[The translation continues in the same manner for the rest of the text...]Upexi stated that SOL investment will be completed through batch market purchases, with the first batch expected to launch in May 2025. The company also plans to stake some SOL to obtain 5-7% annual returns. CEO Allan Marshall said in the announcement: "This strategy will bring long-term value appreciation to shareholders, seize growth opportunities in the crypto market, while maintaining the core competitiveness of the consumer goods business."
Upexi's cross-border venture stems from management's optimism about crypto assets. By the end of 2024, the company hired a former Coinbase financial advisor to join the board, accelerating the development of its crypto strategy. Upexi's consumer goods business depends on e-commerce fluctuations, and the SOL treasury is viewed as an innovative attempt to hedge against traditional market risks.
WonderFi: Solana Layout of Digital Asset Platform
WonderFi Technologies Inc. is a leading Canadian digital asset platform operator headquartered in Vancouver, dedicated to providing crypto exchange, custody, and investment services for retail and institutional clients.
Founded in 2019, WonderFi rapidly grew into a key player in the North American crypto market by acquiring Coinsquare (one of Canada's largest crypto exchanges) and CoinSmart. In 2024, it managed assets over 1 billion Canadian dollars with over 1 million registered users.
Listed on the Canadian Securities Exchange (code: WNDR) with a market value of about 280 million Canadian dollars and approximately 200 employees, WonderFi turned its attention to Solana (SOL) in 2024. Through increased holdings and ecosystem integration, it aims to consolidate its leading position in the crypto industry and become an important driver of Solana's mainstreaming.
As of February 2024, WonderFi held 61,720 SOL, valued at approximately 8.4 million USD (calculated at SOL's price of 136 USD at the time), and plans to stake all tokens to obtain 5-7% annual returns.
On January 16, 2025, the company further acquired Blade Labs, a Solana ecosystem tool developer, obtaining its validator node technology and developer resources for approximately 15 million Canadian dollars. WonderFi launched SOL staking services through the Coinsquare platform, allowing users to directly participate in the Solana network. By the end of 2024, this service contributed 8.8 million Canadian dollars in staking asset income.
WonderFi's Solana layout stems from its strategic insight into the crypto native ecosystem. The Blade Labs acquisition not only enhanced WonderFi's technical capabilities but also made it an active validator on the Solana network, with expected validation earnings of 2 million Canadian dollars in 2025.
Different Methods, Same Purpose
Five companies have different methods of increasing SOL holdings in 2025, with reasons ranging from asset diversification to DeFi potential, but their purpose is essentially similar:
Seize growth opportunities in the crypto market and maximize shareholder value.
The underlying logic is that these companies believe SOL still has room for appreciation, as no one wants to make a losing investment.
As Bitcoin gradually becomes a consensus recognized by the outside world, the incremental returns of holding Bitcoin are being diluted; for smaller or more aggressive traditional companies, holding SOL is more like an alpha strategy, while holding BTC has become a beta.
Compared to the hardcore Degens, holding SOL is certainly conservative; but compared to more hard-earned traditional businesses, this choice might have relatively higher odds.
It is believed that more and more market participants will vote with their feet to capture the opportunity to share in the crypto market's growth returns.
