During the previous bull market cycle, BNB Chain was the main battlefield for meme trading, pushing the attention economy of the crypto world to a new height through efficient on-chain infrastructure and community-driven operational mechanisms. As market hotspots spread, emerging public chains like Solana and Ethereum L2 ecosystems successively gained momentum, driving the crypto asset narrative into a multi-chain collaborative phase.
Entering 2024, with the clarification of the regulatory environment and the strategic return of founder CZ, BNB Chain launched an ecosystem reconstruction plan. The meme track, due to its low barriers and high propagation characteristics, became the key entry point for BNB Chain to regain vitality - this choice was not accidental, but deeply bound to CZ's iconic "4" cultural narrative. As early as the beginning of 2023, CZ used the "4 gesture" as a symbol of focusing on core goals, repeatedly reinforcing this symbol's community consensus through social media.
Against this background, Four.meme, incubated by the Four (formerly BinaryX) team, was born. Its name and token $FOUR directly mapped CZ's "4" gesture, transforming the cultural symbol into an on-chain asset. Meanwhile, the platform filled the meme infrastructure gap on BNB Chain through zero-cost issuance and internal-external market linkage mechanisms, becoming the core carrier for retail investor influx and on-chain trading volume surge.
Its model is similar to Pump.fun on Solana, where users can create Tokens on Four.meme without platform fees, only paying around 0.005 BNB in network fees. In internal market trading, the platform charges 1% per transaction, supporting multiple assets as trading pairs. When a Token reaches around 24 BNB market value, the platform migrates the token and liquidity to decentralized exchange PancakeSwap, charging a fixed 0.5 BNB migration fee.
Why Hot Large MC Memecoin Keeps Emerging on Four
There are actually not few Launchpads on BNB Chain, such as GraFun proposed by DWF and Floki collaboration. As a pioneer, Four Meme effectively collaborated with BNB Chain, laying a solid foundation for attracting projects to launch on its platform. In August last year, Four Meme launched an accelerator program with BNB Chain, obtaining comprehensive ecological support in traffic and funds, providing traffic support and liquidity funds for high-quality MEME projects incubated by Four.meme, forming a "launch-incubate-expand" closed loop.
Related Reading: 《Backed by BNB Chain, How Four.meme Builds a Sustainable MEME Platform?》
The most typical case is TST. In early February this year, CZ posted about the BNB Chain team's step-by-step video tutorial on releasing meme tokens on the Four.meme platform, using TST token as an example to demonstrate the complete process. "When we released the educational video yesterday, the token name was revealed in the 1:18 frame. Chinese community KOLs started trading and promoting this token, and now its market value has reached $494,600." Thus, TST naturally became the protagonist at the beginning of this BSC and Four.meme collaboration.
After the test token, BSC ecology sparked a dog-naming game, with Four.Meme not absent. On February 13th, the playful CZ responded to netizens' questions about whether he owned a pet dog, revealing the dog's breed. He also stated, "I might interact with a few memes on the BNB chain." Consequently, Four.Meme announced a unique guessing activity centered around a meme token with the same name as CZ's dog, where all tokens created before CZ's tweet were eligible to participate. Within 30 minutes after CZ's tweet, the token with the highest market value would win.
The third meme wave came after Binance announced Abu Dhabi MGX's $2 billion investment in acquiring a minority stake in Binance. CZ posted a tweet using the Middle Eastern blessing "mubarak", after which a same-named meme quickly went live on Four.Meme, showing strong market performance. Within 16 hours, its market value reached up to $6 million, with a surge over 6000%, continuing the BSC ecosystem's meme wealth creation trend.
This continuous wave of meme leader manufacturing is still ongoing. The Four.meme team, through precise market sentiment capture, deep binding with BNB Chain official resources, and rapid response to community hotspots, continuously plays the role of an on-chain "wave maker". Whether instantly launching guessing activities following CZ's social media dynamics or incubating cultural symbol assets by leveraging Binance's strategic moves, Four.meme always tightly connects ecological narrative with wealth effects, becoming a hub for BSC on-chain traffic and capital flow.
Four.meme Performance Overview
From BANANA and AICell in November last year to the meme frenzy on BSC succeeding Solana since February this year, triggering the test token concept, along with the true and false broccoli and nine-son inheritance dramas, coupled with external trading platform black swan events, BSC ecosystem and Four.meme undoubtedly became the "most outstanding" in the first quarter of the crypto ecology.
Dune dashboard shows that by March 31, 2025, over 166,587 tokens have been launched on Four.meme, with 2,741 Tokens listed on PancakeSwap. The platform has attracted 245,154 unique users, 63,088 creators, with total trading volume exceeding 1,522,925 BNB, of which 12,857 BNB was converted to platform revenue.
Notably, this growth was concentrated after November 2024, especially showing explosive growth since February 2025, reflecting Four.meme's rapidly warming user activity and overall on-chain atmosphere.
Meanwhile, the community has raised many constructive opinions about Four.meme's liquidity mechanism. Compared to Pump.fun on Solana using V2 model with automatic fee backflow, Four.meme previously used PancakeSwap V3 model, not recycling transaction fees back to LP pool, which raised user concerns about insufficient liquidity depth and high volatility. The platform quickly responded and announced a major upgrade on March 31, 2025: fully switching to PancakeSwap V2 liquidity mechanism, with all newly listed tokens' liquidity tokens directly burned.
This update not only responds to community demands for "LP feedback" and "project sustainability" but also marks a key step in Four.meme's on-chain mechanism design. By letting liquidity enter a "black hole" destruction state, project parties obtain a fairer market starting point, reduce doubts about platform control rights, and enhance ecological operation transparency and decentralization. The platform's rapid response to feedback to some extent stabilizes community trust, laying the foundation for building a more robust and vibrant MEME ecosystem in the future.
Ecological Collaboration, Four.meme's Evolution Path
Four.meme had been steadily establishing its influence, but truly igniting attention was after CZ began exploring and focusing on meme culture. His involvement brought massive attention and made Four.meme a focal point of discussion - how will it break through the current narrative's ceiling and further promote BNB Chain's meme ecosystem development and expansion?
Currently, BNB Chain ecosystem's deep integration is attempting to break through the meme track's single narrative. Four.meme maintains liquidity coordination with PancakeSwap, avoiding the liquidity competition and fragmentation common between Pump.fun and Raydium on Solana, providing a more stable trading environment for platform tokens.
The strategic linkage with AI project MyShell, such as co-incubating AI assets and establishing a $10 million ecological fund, is also the first systematic combination of AI technological capabilities with MemeFi issuance logic in the BNB Chain ecosystem. The collaboration will include technical co-construction, asset issuance, and potential project incubation, intending to expand the cultural asset boundaries beyond memes and promote on-chain assets' diversification and functional development.
Combining the views of community observers, this AI route is also considered part of the current ecosystem growth strategy of BNB Chain. Some voices point out that BSC's current operational path is similar to a three-stage strategy of "attracting attention - driving concepts - shifting to applications", with the meme explosion being just a prelude, and the next stage will focus on guiding traffic into the AI sector. In this regard, Four.meme's ecosystem extension may be a forward-looking response to market rhythm.
In the future, whether Four.meme can find its stable coordinates in the rapidly evolving on-chain culture depends on its ability to balance the tension between user enthusiasm, platform governance, and ecosystem trust. From attracting funds to conveying emotions, and then empowering application scenarios, this path is still under construction, and Four.meme has already occupied a position worth paying attention to in this race of on-chain culture and economic integration.
The essence of meme is a "tradable unit of attention", and their value is closely related to the attention users give them. Four.meme's ability to arbitrage attention may be the most scarce infrastructure endowment in the crypto field.
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