Binance co-founder He Yi’s MEME study notes! See what Yijie learned from memes and her investment philosophy

Binance co-founder He Yi recently wrote a small essay on the Binance Square with the title "MEME Learning Notes". The article has attracted nearly three million views, mainly discussing the history of memes, whether there will be another Doge, if long-termism still exists in the crypto, and investment advice for friends and family.

I. Subculture: From the Margins to the Middle of the Stage

Expression is a universal human trait. A good meme can transcend cultural boundaries and evoke a knowing smile. When collective self-identity, emotions, and subjective intentions overlap, they form unique values, semantics, and manifestations, such as the Funeral Love Family of the QQ era, the social shake of the mobile video era, or the Three and Five Gods on the margins of the post-industrial era, thus forming a unique subculture.

Many users ask why project valuations cannot return to the ICO era. We can never go back to the past, but we are trying, trying to let users vote for listing and delisting, trying to enable Web3 wallet IDO, where project parties can choose low-threshold, low-market-cap issuance, with real users profiting, which is better than spending money to fabricate data and deceive themselves.

Whether it's MEME or AI, games or DeFi, social or RWA, let a hundred flowers bloom, and may we still have beer in our cups after each bubble bursts. Fortunately, history always repeats itself, and the boasts of predecessors about technology changing the world will be realized by successors. I heard many serious projects no longer want to persist. Hey! Friends, there will always be new trends, but the world is driven by a few, so instead of chasing trends, become the trend.

Four. Investment Advice Friends Always Ask

All my assets are in crypto, and the long-term hold style is not suitable for most people, but here's one point to reference: earn money with certainty.

1. Earn cyclical money, roughly judge economic cycles and bull/bear markets, selling in bull markets and buying in bear markets is basic operation
2. Any asset follows the head principle
3. Recommend allocating at least 20% in crypto, land was the asset of agricultural civilization, mineral resources were hard currency in the industrial age, and the head assets of the information age are stocks of top internet companies and crypto with suction effect
4. Some friends say that coins with good fundamentals don't have enough volatility, and without leverage or trading high-risk tokens, there's no opportunity, so recommend not exceeding 10% of disposable assets
5. Most principles everyone actually understands, and I don't need to say more, it's just hard to do, like losing weight

Wish everyone knows and achieves this.