Trump Media's stock increased 9% in after-hours trading on Monday after the parent company of the Truth Social platform announced a partnership with Crypto.com to launch a series of exchange-traded funds (ETFs) and related financial products. This is considered a strategic move by former President Donald Trump to expand his influence in the crypto field.
.png)
Despite significant market interest, Trump Media is still facing challenges, with its stock having dropped 38% in 2025. However, the partnership information with Crypto.com has helped improve investor sentiment, creating new momentum for the company's stock.
In Monday's press release, Trump Media emphasized that these ETFs and exchange-traded products will focus on the "Made in America" theme and are expected to launch this year, subject to regulatory approvals. This is not the first time Donald Trump has ventured into the crypto space. Previously, his family introduced a series of Trump-branded Non-Fungible Tokens, launched a meme coin, and even announced plans to establish a crypto bank.
This announcement has also sparked debates about the boundaries between Trump's personal business activities and potential policies he might implement as President. As the largest shareholder of Trump Media, Trump currently owns a significant portion of the company with a market capitalization of around $4.6 billion. However, the latest financial report shows that Trump Media is facing difficulties, losing $400 million in 2024 and generating only $3.6 million in revenue.
Most of the ETF deployment work will be handled by Crypto.com and its US subsidiary, Foris Capital. This is a familiar collaboration model for Trump, who often licenses his brand to other companies for product development. Crypto.com's CEO, Kris Marszalek, stated in the announcement that the company is very interested in partnering with a brand with such a loyal fan base as Trump Media.
The new ETFs will be marketed under Trump Media's newly launched fintech brand, Truth.Fi. According to the press release, Crypto.com will be responsible for providing platform technology, custody services, and the necessary cryptocurrencies for the ETF. These funds will include a special digital asset basket, including Bitcoin and Cronos (Crypto.com's native token), while also combining traditional stocks from various industries such as energy.
If approved and launched, these ETFs will be available in international markets, including Europe and Asia. Users can trade them through major brokerage platforms and the Crypto.com app, which currently has over 140 million global users.
The information about the deal between Trump Media and Crypto.com is attracting significant attention from both traditional investors and the crypto community. Many believe this could be the boost to help Trump Media regain its growth momentum, while others remain skeptical about the sustainability of this business model. Regardless, the combination of a controversial political brand and the crypto world will certainly continue to heat up financial market discussions in the coming time.
Compiled by VIC Crypto
Related News:
Raydium Launches meme Coin Issuance Platform to Compete with pump.fun
Toncoin Price Surges 20% After Telegram CEO Temporarily Released After Arrest in France
Canary Capital Files to Launch First ETF for PENGU of Pudgy Penguins NFT Project
Vietnam and Singapore Join Hands to Build Legal Framework for Digital Assets
UAE Accelerates Investment in AI and Crypto, Collaborates with Trump Administration
