On January 20, 2025, the day of Donald Trump's inauguration as President of the United States, his family's cryptocurrency project World Liberty Financial (WLFI) announced the purchase of over $100 million worth of cryptocurrencies, including $47 million in wBTC and $4.7 million in TRX. Two days later, WLFI further increased its holdings by 10.81 million TRX, surpassing USDT to become one of the top 5 assets held by WLFI.
Data: https://intel.arkm.com/explorer/entity/worldlibertyfi
Behind these transactions is the deepening cooperation between Justin Sun and the Trump family. This has expanded Sun's influence beyond the digital currency realm, into the domains of politics, economics, and global markets. Leveraging his unique vision, keen market instincts, long-term planning, and strong strategic execution, Justin Sun is steadily realizing his grand blueprint for a new global crypto order.
A New Crypto Persona: Crypto OG x Crypto President x WLFI Advisor, Opening a New Industry Landscape
When we think of Justin Sun, we associate him with the founder of the TRON network, the global advisor of Huobi HTX, the wBTC advisor, and the Prime Minister of the Republic of Liberia. On November 26, 2024, Sun added another title to his long list: advisor to the Trump family's cryptocurrency project WLFI. WLFI stated in the announcement that "Justin Sun's insights and experience will help us continue to innovate and develop."
The day before, Sun had invested $30 million in WLFI, becoming the project's largest investor. On January 19, 2025, Sun announced an additional $45 million investment, bringing the total to $75 million.
As mentioned at the beginning of the article, the Trump family has also been continuously increasing its holdings of TRX, indicating their confidence in the technical advantages and long-term market potential of the TRON network, and their intention to further expand their footprint in the blockchain space. By partnering with TRON, the Trump family can not only share in the wealth potential of the cryptocurrency market, but also leverage the mature platform to drive the success of their own projects. This partnership has created a new paradigm of win-win cooperation between the crypto industry and political figures, providing fresh impetus for the wider adoption and development of crypto assets.
Justin Sun's Crypto Empire
As the first crypto-friendly US president, Trump has quickly moved to ease crypto regulatory policies since taking office. On January 21, Bitcoin Magazine CEO David Bailey revealed on the X platform that one of the first 200 executive orders signed by Trump after his inauguration was related to cryptocurrencies or Bitcoin. On January 22, Trump authorized the US SEC to establish a "Crypto Task Force" led by "Crypto Mom" Hester Peirce, "dedicated to developing a comprehensive and clear regulatory framework for cryptocurrency assets." These actions indicate that Trump is fulfilling his campaign promises, and is likely to introduce more crypto-friendly policies in the future.
In this more relaxed crypto regulatory environment, Justin Sun's strategic layout and innovation capabilities will be further unleashed. While continuing to expand his crypto empire, as an advisor, Sun will also be able to provide the Trump family with more strategic insights into the crypto market, helping to accelerate industry development and promote the overall improvement of the crypto ecosystem.
No One Understands the "Trump Effect" Better than Justin Sun
Trump is both the US President and the world's biggest internet celebrity, to the extent that the "Trump Effect" has become a popular economic concept - the crazy performance of BTC after his election victory is the best example.
On January 18, Trump announced the launch of his official MEME coin TRUMP (OFFICIAL TRUMP) on his social media account. Huobi HTX was the first major exchange to list the coin. After the listing at 17:40, TRUMP surged by as much as 1,250%, becoming a hot topic across social media. CoinGecko data shows that TRUMP started trading at $0.1824, and within 12 hours, it skyrocketed over 15,000%, reaching a peak of $75.35, with a fully diluted market cap approaching $80 billion.
On January 20, Trump's wife Melania also announced the launch of her personal MEME coin $MELANIA. Huobi HTX was again the first exchange to seize the opportunity, opening spot trading for MELANIA just 4 hours after its launch. In less than two hours, MELANIA's market cap reached $6 billion, with a price surge of over 50%.
These two instances of Huobi HTX's rapid capture of hot assets, combined with Justin Sun's recent collaborations with WLFI, have led to widespread speculation that "Justin Sun is the driving force behind Trump's coin issuance." Sun himself has even reposted these rumors, saying he also wants to "eat the melon." Setting aside conspiracy theories, Huobi HTX has indeed demonstrated keen market instincts. By being the first to list these emerging tokens, not only did they meet users' investment needs and strengthen the wealth effect, but they also injected new vitality into the cryptocurrency market. Subsequently, the platform launched a series of high-profile events, offering new users the chance to receive airdrops of TRUMP and WLFI tokens, continuously stimulating market participation while providing generous user benefits.
As the Trump family delves deeper into the crypto market, there may be more innovative crypto projects and tokens launched in the future. Justin Sun and Huobi HTX's involvement has clearly brought more opportunities to this emerging track.
In addition to the Trump official MEME coin, another track that can demonstrate Sun's ability to predict the "Trump Effect" is AI. On January 21, Trump announced the formation of a new AI company Stargate, a $500 billion project that will be "the largest AI infrastructure project in history," involving SoftBank, OpenAI, and Oracle. This news triggered a surge in the crypto AI sector, with tokens like ARC, PIPPIN, GRIFT, and SWARMS seeing 3-day gains of 110%, 121%, 90%, and 60% respectively.
These tokens can all be traded on Huobi HTX. As the AI and cryptocurrency integration trend gains momentum, Huobi HTX is also accelerating its layout in this space. From the AI MEME leader GOAT, to the project that created a 20x single-day wealth miracle ACTSOL, and the increasingly popular AI Agent projects, Huobi HTX has always been at the forefront of the industry in discovering high-quality assets in the AI track. This echoes the words Justin Sun posted on X on January 17: "For trading new coins, Huobi is the only one you need!"
Images from the internet, as of 2025.1.22.
Driven by this strong wealth effect, Huobi HTX has shown an amazing growth momentum, with the platform's user base rapidly surging. In just one day, Huobi HTX welcomed over 180,000 new registered users, setting a new historical high. This data not only reflects the strong appeal of the Huobi HTX platform, but also demonstrates its leading position in the industry. Relying on a solid technical architecture, outstanding market strategy, and a powerful brand effect, Huobi HTX has undoubtedly become an important player in the global blockchain industry, attracting more and more users and investors' attention and trust.
The Destined One in the Crypto Industry
In the crypto industry, Justin Sun has already achieved enough success and made enough money, but he still chooses to strive at the forefront, and there must be a desire beyond fame and fortune that supports him. Now, Justin Sun is facing a great historical opportunity. His unique business acumen and bold strategic layout, TRON's technical accumulation and user volume, Huobi HTX's market advantages and brand reputation, combined with the political support brought by the deep cooperation with the Trump family, Justin Sun has the ability and conditions to further expand his crypto empire and drive the crypto industry to a new height.
"Believe that you can definitely get the big result!" Before Trump's inauguration, Justin Sun wrote this on X. He did not explicitly state what the "big result" in his heart is, but that must be his destiny.
