On January 20, 2025, the same day as Donald Trump's inauguration as President of the United States, his family's crypto project World Liberty Financial (WLFI) announced the purchase of over $100 million worth of cryptocurrencies, including $47 million in wBTC and $4.7 million in TRX. Two days later, WLFI further increased its holdings by 10.81 million TRX, surpassing USDT to become one of the top 5 assets in WLFI's portfolio.
Data: https://intel.arkm.com/explorer/entity/worldlibertyfi
Behind these transactions is the deepening collaboration between Justin Sun and the Trump family. This has expanded Sun's influence beyond the digital currency realm, into the realms of politics, economics, and the global market. Leveraging his unique vision, keen market instincts, long-term planning, and strong strategic execution, Justin Sun is steadily realizing his grand blueprint for a new global crypto order.
A New Crypto Persona: Crypto OG x Crypto President x WLFI Advisor, Opening a New Industry Landscape
When we think of Justin Sun, we associate him with the founder of the TRON network, the global advisor of Huobi HTX, the wBTC advisor, and the Prime Minister of the Republic of Liberia. On November 26, 2024, Justin Sun added another title to his long list: advisor to the Trump family's crypto project WLFI. WLFI stated in the announcement that "Justin Sun's insights and experience will help us continue to innovate and grow." The day prior, Justin Sun invested $30 million in WLFI, becoming the project's largest investor. On January 19, 2025, Justin Sun announced an additional $45 million investment, bringing the total to $75 million.
As mentioned at the beginning of the article, the Trump family is also continuously increasing its TRX holdings, indicating their confidence in the technical advantages and long-term market potential of the TRON network, and their intention to further expand their blockchain footprint. By partnering with TRON, the Trump family can not only share in the wealth potential of the crypto market, but also leverage the mature platform to drive the success of their own projects. This partnership has created a new paradigm of win-win cooperation between the crypto industry and political figures, providing fresh impetus for the wider adoption and development of crypto assets.
Justin Sun's Crypto Empire
As the first crypto-friendly US President, Trump has quickly moved to ease crypto regulatory policies since taking office. On January 21, Bitcoin Magazine CEO David Bailey revealed on X that the first 200 executive orders signed by Trump after his inauguration included ones related to cryptocurrencies or Bitcoin. On January 22, Trump authorized the US SEC to establish a "Crypto Task Force" led by "Crypto Mom" Hester Peirce, "dedicated to developing a comprehensive and clear regulatory framework for crypto asset." These actions indicate that Trump is fulfilling his campaign promises, and is likely to introduce more crypto-friendly policies in the future.
In this more relaxed crypto regulatory environment, Justin Sun's strategic layout and innovation capabilities will be further unleashed. While continuing to expand his crypto empire, as an advisor, Sun will also be able to provide the Trump family with more strategic insights into the crypto market, helping to accelerate industry development and promote the overall improvement of the crypto ecosystem.
No One Understands the "Trump Effect" Better than Justin Sun
Trump is both the US President and the world's biggest internet celebrity, to the extent that the "Trump Effect" has become a popular economic concept - the crazy performance of BTC after his election victory is the best example. In grasping the "Trump Effect", perhaps no one does it better than Justin Sun.
On January 18, Trump posted on his social media account, announcing the launch of his official MEME coin TRUMP (OFFICIAL TRUMP). Huobi HTX acted swiftly, becoming the first major exchange to list the token. After listing on Huobi HTX at 17:40, TRUMP surged as much as 1,250%, the news went viral on social media and became a hot topic across the web. CoinGecko data shows that TRUMP started trading at an opening price of $0.1824, and skyrocketed over 15,000% within 12 hours, reaching a peak of $75.35, with a fully diluted market cap approaching $80 billion.
On January 20, Trump's wife Melania also announced the launch of her personal MEME coin $MELANIA. Huobi HTX was again the first to seize the opportunity, opening spot trading for MELANIA just 4 hours after its issuance. In less than two hours, MELANIA's market cap reached $6 billion, with the price surging over 50%.
These two instances of Huobi HTX's rapid capture of hot assets, combined with Justin Sun's multiple collaborations with WLFI, have led to widespread speculation that "Justin Sun is the driving force behind Trump's token issuance." Sun himself has even reposted such rumors, saying he also wants to "watch the drama unfold." Setting aside conspiracy theories, Huobi HTX has indeed demonstrated keen market instincts. By being the first to list these emerging tokens, not only did it meet users' investment needs and strengthen the wealth effect, but it also injected new vitality into the crypto market. Subsequently, the platform followed up with blockbuster events, offering TRUMP and WLFI token airdrops to new users, providing generous user benefits while continuously stimulating market participation enthusiasm.
As the Trump family deepens its involvement in the crypto market, there may be more innovative crypto projects and tokens launched in the future. Justin Sun and Huobi HTX's participation have clearly brought more opportunities to this emerging track.
In addition to the Trump official MEME coin, another track that can demonstrate Sun's ability to predict the "Trump Effect" is AI. On January 21, Trump announced that SoftBank, OpenAI, and Oracle will jointly establish a new AI company Stargate, a $500 billion project that will be "the largest AI infrastructure project in history." This news triggered a surge in the crypto AI sector, with tokens like ARC, PIPPIN, GRIFT, and SWARMS seeing gains of 110%, 121%, 90%, and 60% respectively over the past 3 days.
These tokens can all be traded on Huobi HTX. As the trend of AI and cryptocurrencies converges, Huobi HTX has also been accelerating its layout. From the AI MEME leader GOAT, to the project that created a 20x wealth miracle in a single day ACTSOL, to the increasingly popular AI Agent project, Huobi HTX has always been ahead of the industry in discovering quality assets in the AI track. This echoes Justin Sun's words on X on January 17: "For trading new coins, Huobi is all you need!"
Images from the internet, as of 2025.1.22.
Driven by this strong wealth effect, Huobi HTX has exhibited remarkable growth momentum, with the platform's user base rapidly surging. In just one day, Huobi HTX welcomed over 180,000 new registered users, setting a new historical high. This data not only reflects Huobi HTX's strong appeal, but also demonstrates its leading position in the industry. With a solid technical architecture, excellent market strategy, and strong brand influence, Huobi HTX has undoubtedly become an important player in the global blockchain industry, attracting more and more users and investors' attention and trust.
The Destined One in the Crypto Industry
In the crypto industry, Justin Sun has already achieved enough success and made enough money, but he still chooses to strive at the forefront, and there must be a desire beyond fame and fortune that supports him. Now, Justin Sun is facing a great historical opportunity. His unique business acumen and bold strategic layout, the technical accumulation and user volume of Bit TRON, the market advantages and brand reputation of Bit, combined with the political support brought by the deep cooperation with the Trump family, while further expanding his crypto empire, Justin Sun has the ability and conditions to promote cryptocurrencies to a wider market and raise the crypto industry to a new height.
"Believe that you can definitely get a big result!" Just before Trump's inauguration, Justin Sun wrote on X. He did not explicitly state what the "big result" in his heart was, but that must be his destiny.
