I. Opening
On January 20, 2025, Donald Trump was sworn in as the 47th President of the United States, marking the start of his non-consecutive second term. This moment was not only a significant milestone in American political history, but also a focal point for global markets. On the same day, a meme token called $TRUMP quietly gained popularity, adding a unique financial dimension to this event. This article will delve into the analysis of Trump's inauguration speech policies, the background and market performance of the $TRUMP token, as well as its $MELANIA counterpart.
II. Analysis of Trump's Inauguration Speech Policies
In his inauguration speech, Trump reiterated the "America First" policy and outlined a blueprint for a "golden era" through a series of new policy initiatives. The key policies are as follows:
• Immigration Policy: Trump declared a national emergency at the southern border to strictly control illegal immigration. He revived the "Remain in Mexico" policy and used the Alien and Sedition Acts of 1798 to crack down on foreign criminal networks. This hardline policy aims to create a safer environment for the American economy by strengthening border security and internal enforcement.
• Energy Policy: Against the backdrop of stock and energy crises, Trump declared a national energy emergency, ending the "Green New Deal" and promoting the development and utilization of traditional energy sources. He emphasized the use of the United States' abundant oil and natural gas reserves to drive economic recovery, while also canceling the electric vehicle mandate to support the automotive industry.
• Trade and Economy: To protect domestic workers and businesses, Trump plans to establish an external tax agency to impose tariffs on imported goods, using the revenue to replenish the U.S. Treasury. This is seen as a strategy of economic nationalism to boost the competitiveness of domestic manufacturing.
• Social and Cultural Policies: Trump has introduced discussions on race and gender policies into the social discourse, restoring the definition of gender and ending social engineering interventions. He also plans to reform the education and public health systems, promoting a proud and free American culture.
• International and National Security: Trump emphasizes protecting national security through military reform, while positioning himself as a peacemaker, announcing the return of Middle East hostages to demonstrate diplomatic achievements.
These policies focus on restoring national confidence and strengthening American advantages, reflecting Trump's focus on economic revitalization and cultural reconstruction. The lack of crypto-related policies and positive news in his speech also contributed to the significant market volatility yesterday.
III. The $TRUMP Token: Background, Process, and Impact Analysis
The Birth of the $TRUMP Token
Two days before the inauguration, Trump announced the launch of the eponymous meme token $TRUMP through social media. This move is both an extension of his personal branding and an embrace of the digital economy trend, aiming to leverage his global fame and political clout to ignite a crypto market frenzy. First, as a former president, Trump's involvement has brought the crypto industry and mainstream politics closer, attracting the attention of the political circle and Trump supporters. This may drive discussions on crypto policies and influence the government's regulatory attitude towards the crypto market.
The Launch and Market Performance of the $TRUMP Token
• Launch Time and Method: $TRUMP was launched on January 18, 2025, through the SOL blockchain, with an initial total supply of 999,999,993.45 tokens. 20% of the tokens were immediately unlocked, while the remaining 80% were subject to a three-year linear unlock.
• Market Response: The launch of the $TRUMP token generated tremendous market attention and discussion. It achieved an astonishing market performance in a short period of time. Within hours of its launch, $TRUMP's market capitalization surpassed $8 billion, reaching a peak of $15 billion. This performance quickly propelled it into the top 30 cryptocurrencies, currently ranking 24th with a market cap of $7.6 billion, making it the fastest and largest-scale token launch in history.
• Community Activities: Leveraging the Trump brand's inherent traffic effect, investors and cultural enthusiasts have actively participated, and major exchanges have also listed the token overnight.
The Significance and Potential Impact of the $TRUMP Token
1. A Paradigm of Financial Innovation and Marketing Convergence
The launch of $TRUMP has ushered in a new era of the convergence between cryptocurrencies and political marketing. It not only demonstrates the market value of personal branding, but also provides the public with a window to participate in financial innovation.
2. Market Risks and Regulatory Challenges
The short-term market frenzy may lead to price volatility risks, and also raise discussions on cryptocurrency regulation. Given the clear political background of the issuer, questions about whether $TRUMP complies with securities laws and the use of the underlying funds may prompt scrutiny from the U.S. Securities and Exchange Commission (SEC) and other financial regulators. However, a token backed by a president is a first in history.
3. Cultural and Social Impact
$TRUMP is not just a financial instrument, but may also become a cultural phenomenon. Supporters may view it as an endorsement of Trump's policies, while opponents may use it as a target for criticism. This polarization could further exacerbate political divisions in society, while also reflecting the trends of public discourse in the digital economy era.
4. Implications for the Crypto Industry
The success of $TRUMP demonstrates the potential of public figures' brands in the cryptocurrency market, which may prompt more celebrities, companies, and even government agencies to attempt similar market entry. However, this also reminds industry participants that tokenization activities need to be based on transparency and legality, avoiding market bubbles and public trust crises due to excessive hype.
5. Potential Impact on Crypto Ecosystem
The launch of $TRUMP is seen as an important recognition of the SOL chain, which may become a catalyst for the altcoin season. QCP Capital points out that the influence of $TRUMP may attract more retail capital inflows and increase the attention on the crypto market, similar to the Coinbase IPO in 2021, potentially leading to a market sentiment peak. Furthermore, the introduction of $TRUMP may also impact Bitcoin ($BTC). As more people choose to purchase $TRUMP, the position of $BTC as the primary store of value may be challenged, leading to a decline in the value of its ecosystem projects. As a result, the expected time for Bitcoin's price increase may also be delayed. Not only $BTC, but other altcoins also experience blood loss when $TRUMP market sentiment is high.
However, from a positive perspective, the $TRUMP token has helped a group of people become wealthy, attracted the attention of institutional investors, and may even trigger a wave of celebrity token launches. Nevertheless, there are also views that Trump's brand licensing may bring moral pressure on him, although he seems to be unconcerned about these issues.
Trump's re-election and the launch of the $TRUMP token are not only a cryptocurrency event, but also a convergence of politics and economics that may reshape the crypto market landscape. However, the potential risks behind the market frenzy cannot be ignored. Whether it is regulatory challenges or social impact, the future performance of the $TRUMP token is worth continued attention, as it concerns not only its price trend, but also the long-term impact of this phenomenon on the entire cryptocurrency industry and global market rules.
IV. The $MELANIA Token: Background, Process, and Impact Analysis
Following the trading frenzy of the $TRUMP token, the First Lady Melania Trump also launched a meme token named after herself, $MELANIA, just a day later. On January 20, at 6 a.m., Mrs. Trump announced the launch of the second Trump family token on her social media. Within 24 hours, $MELANIA surged over 14,500%, reaching a peak market capitalization of nearly $15 billion, before experiencing a significant correction.
The token economic model of MELANIA differs from that of the TRUMP token. Its distribution structure includes a 35% team share, 20% treasury, 20% community, 15% public offering, and 10% liquidity. The team share has a 30-day lock-up period, while $TRUMP has a 3-year lock-up period.
Although $MELANIA has generated a lot of market enthusiasm, it has also raised some questions. Some have found that the Melania token's official website was only online for one day, and the launch of this token may have been a temporary initiative to continue attracting investors' attention to TRUMP, lacking actual long-term planning and contribution. Investors are cautious about it, believing that it may be a purely profit-making tool. The launch of $MELANIA coincided with the wedding anniversary of the Trump couple, and some believe that this may have been a gift from Melania to Trump.
As soon as the news of $MELANIA was released, the market was immediately flooded with criticism, further confirming the Trump family's view of the Crypto market as a profit-making tool. The market also saw angry and panic-driven sell-offs, and with the subsequent lack of mention of cryptocurrencies at the presidential inauguration ceremony, BTC briefly fell below $100,000, SOL fell to $230, $TRUMP fell from its $80 high to $35, and various on-chain assets were in a state of despair. The violent fluctuations of $MELANIA further demonstrate the highly speculative nature of Meme tokens, which, even with the backing of the president, are still high-risk speculative assets at their core.
V. Future Development
After Trump officially takes office, his policies may lead to the relaxation and clarification of US crypto asset regulation, thereby further promoting innovation and market capitalization growth in the crypto market in the following ways:
1. Reducing Regulatory Pressure
The Trump administration may adopt a more lenient regulatory policy, reducing restrictions on crypto assets and encouraging innovation and investment. For example, it may revoke some restrictive regulations such as SAB 121, which will help traditional financial institutions better participate in the crypto market.
2. Promoting Participation of Traditional Financial Institutions
Through guiding traditional financial institutions to participate in the crypto market, Trump's policies may bring more liquidity and stability to crypto assets. This participation may include allowing banks to provide custody services and trading of crypto assets.
3. Support for Innovation
On January 21, Trump announced at the White House that Japan's SoftBank Group, the American Open AI Research Center, and Oracle Corporation in the US will invest $500 billion in AI infrastructure. This support will also help foster the growth of emerging projects that combine crypto and AI, and may position the US as a global center of crypto asset innovation.
4. Enhancing International Competitiveness
By implementing a friendly crypto policy, the US may regain its leadership position in the global crypto asset field, attracting international investment and enterprises, thereby enhancing the country's competitiveness. The recent issuance of the presidential Meme coin is likely a trial run for a Trump-led global asset tokenization movement aimed at achieving digital dollar hegemony.
VI. Conclusion
Trump's personal involvement in launching the Meme has dropped a bombshell on the crypto market, aiming to attract global attention and drive the development of the Crypto market. It can be expected that famous figures, idols, and IPs around the world will launch their own Memes, and the scale of this market may become the next trillion-dollar opportunity. By getting involved in person, Trump's goal is likely not just simple Meme profiteering, but to convert off-chain assets into on-chain assets and trade them with the digital dollar, thereby extending the hegemony of the digital dollar in the digital world. This not only serves Trump's personal interests, but also aligns with the fundamental interests of the US, and will ultimately benefit Crypto investors.
