Before the US banned TikTok, American players who called themselves "TikTok refugees" flooded into Xiaohongshu. Xiaohongshu completely exploded, topping the global App Store download rankings in dozens of countries.
In January, an app called YuliGo, which is a "Web3 version of Xiaohongshu", will be launched on LINE. It is a flagship "Social to Earn" product, where users can receive token incentives while sharing their lifestyle of food, drink and entertainment.
YuliGo comes from the well-known Web3 team Yuliverse, which has received investments from top institutions such as DWF Labs, Animoca Ventures, and LIF.
At the end of January, Yuliverse will have its TGE, spanning narratives across gaming, social, and AI, and how will the large-scale adoption of YULI in Web3 capture the opportunities of the integration of Web3 and Web2?
Web3 version of Xiaohongshu, innovative AI economy creates a new content ecosystem
YuliGo is a Mini Dapp, just like the user content full of life interest on Xiaohongshu, YuliGo users can also share travel stories and interesting life events on YuliGo. Fans can interact by liking and forwarding.
But unlike Xiaohongshu, the content of YuliGo is deeply bound to the real address location (LBS). For example, when you open a celebrity check-in point, you can see all the related content, which is very special. In addition, frameworks like Ai16z and Swarms have completely ignited the AI Agent narrative, and YuliGo has also introduced AI Agent capabilities for users, where its AI Agent will assist content creators to improve content quality, greatly reducing the "anxiety" and threshold of ordinary users to produce good content.
The Web3 attribute comes from the unique gameplay of Crypto - "social earning", a unique token economic model. Releasing content, liking and forwarding interactions all have the opportunity to receive project token incentives. Based on the token economy, each creator on YuliGo not only can showcase their personal talents, but also participate in the platform's governance, dividends and decision-making, and the relationship between the platform and users will be closer.
According to Yuliverse partner Chris Fung, YuliGo is to put the good stories and memorable moments on the blockchain, and turn the high-quality content into a part of games, the metaverse, and Web3 experiences. Just like one of its slogans says: turn the details of your life into tokens.
It is reported that after logging into LINE, the team will first focus on producing high-quality content and attracting excellent creators to publish content. For Crypto users, YuliGo tries to enter from some cities where Crypto activities are very frequent, such as Taipei, Tokyo, Kyoto, Seoul, Singapore, and Dubai. After that, YuliGo will leverage Crypto capabilities to help content producers realize asset issuance, such as NFTs or MEME tokens, because the development of image-to-token conversion technology will make the liquidity of these assets better than NFTs.
The "GO" in YuliGo means to get people out and into the real world, to achieve a seamless integration of real life and Web3. This concept is unique in Web3 applications, and it may be the only project of its kind.
Whether Web3 can turn stone into gold, and whether Crypto can build its own super app? YuliGo is undoubtedly the most noteworthy product at the moment, a disruptor and innovator in a vertical field.
KAIA+LINE, YuliGo is the first to capture LINE's 190 million massive users
YuliGo, this Mini Dapp is about to land on LINE.
LINE is a communication app with 190 million monthly active users, covering markets such as Japan, Taiwan, Thailand, and Indonesia. Data shows that excluding WeChat, this product and KakaoTalk in the Korean market account for about 80% of the market in Asia.
In 2025, LINE is trying to follow the model of TON+Telegram and enter the Web3 field. LINE+Kaia, this is the most anticipated narrative in the Crypto field in January 2025. Many people should know Kaia, the public chain behind it is LINE and Kakao, and its main focus is the "gateway to Web3 in Asia".
The launch of YuliGo on LINE is actually behind a major industry event. That is, LINE and Kaia are going to jointly launch a Mini Dapps discovery platform, in other words, to create an entry point on LINE, which will be Web3-attributed Mini Dapps.
According to the plan, after January 22, LINE will launch the first batch of Mini Dapps, and it is estimated that more than 150 Mini Dapps will be launched on LINE in the first half of 2025. YuliGo stood out from more than 800 projects and is one of the first 30 projects to be launched.
Those familiar with LINE know that it is very different from Telegram, LINE is more like WeChat, and for its users, it is a very daily life application platform, and their eating, drinking, and living are inseparable from it.
We have reviewed the first batch of MINI Dapps launched on LINE, and the fit between YuliGo and LINE may be the highest, because YuliGo itself is a product with a very deep integration with daily life, and in the entire Crypto field, such applications are very few, which is also the unique place of YuliGo.
There is reason to guess that when YuliGo is launched on LINE, it may quickly convert LINE's Web2 users under "forceful recommendation". If TON+Telegram used the token incentive model of "point-to-earn" to forcibly convert 900 million users, then LINE+YuliGo will realize user growth in a way that is more close to daily applications.
In the 2025 annual report, OKX Ventures believes that this will spawn more projects with a market value of tens of billions of dollars - from on-chain payments, decentralized e-commerce to asset management and RWA (real-world assets), this is the next growth engine in Crypto.
In fact, investors can not only pay attention to the first batch of projects selected by LINE+Kaia, see if there will be investment Alpha in 2025, but also pay attention to Kaia itself, the project token has been listed on multiple trading platforms.
Dual-drive of gaming and social, Yuliverse APP has 600,000 users, Telegram mini-program has 2.4 million users
Those familiar with the Yuliverse team may know that they are definitely an old Builder in the Crypto field. They entered the Web3 field in 2022 by pioneering the "MOVE-TO-EARN" wave with Stepn.
In the past 2 years, Yuliverse has launched many game-type applications that are very familiar to people, such as Yuliverse, which has been launched on the IOS and Andriod stores. This product is inspired by "Pokemon GO", it encourages players to be active in the real world and build social relationships, and then earn the game's native tokens by completing tasks and challenges. It currently has nearly 600,000 players.
In addition, in September 2024, when the Telegram point-to-earn game was hot, Yuliverse acted quickly and launched a YuliGO mini-program of the same name, which is more like a task platform, and they have captured over 2.4 million users, with over a million Twitter followers.
From the game Yuliverse to the social YuliGo, why? In an X Space, a team member shared: There are reasons why Web3 games are difficult to break through today, such as the tokens being useless after leaving the game. One of the directions of YuliGo is to let the tokens capture the value of social data.
Whether it's Yuliverse or YuliGo, both are based on LBS, and they look like two products, but there is actually a lot of "integration" space, they can complement and connect with each other.
"We have combined the advantages of games and the advantages of social, games create a gold-making mechanism for social, and social gives games token empowerment, the two form a good division of labor," they said.
TGE at the end of January, Yuliverse+LINE+Kaia, recreating the TON+Telegram legend?
Currently, according to the public information, YuliGo should be launched on LINE at the end of January, and the Yuliverse token TGE should also be at the end of January, this timing is very worth pondering, which means that Yuliverse is very likely to ride the super traffic of LINE and Kaia's biggest operational activity in 2025.
Can Yuliverse+LINE+Kaia recreate the legend of TON+Telegram? We cannot predict the specifics, but this will definitely be a major industry event to watch in the first quarter of 2025.
Does Yuliverse have any other opportunities to get airdrops? From various information, you can now play the Yuliverse game and the Telegram YuliGo, and the NFTs in the Yuliverse ecosystem should also have some weight. Before the TGE, there should also be some operational activities after the launch of YuliGo on LINE.
For example, there is currently a YULI Launchpool activity on BingX, where users can deposit USDT and BTC to share a 12 million YULI bonus pool from January 20 to January 23.
